Performance Marketing Specialist for LYFE Marketing
Budget: $30 – $80 USD
LYFE Marketing – Performance Marketing Specialist (Remote / Work From Home)
Location: Remote (U.S.-based preferred)
Headquarters: 444 Highland Ave NE, Suite 306, Atlanta, Georgia 30312, United States
Hiring Manager: Sean Standberry, CEO (You will be interviewed directly by (CEO), or members of the executive and management team.)
About Us
LYFE Marketing is a fast-growing digital marketing agency specializing in social media management, paid advertising, and search engine optimization (SEO) for small to mid-sized businesses. Founded with a mission to help brands grow through data-driven strategies, LYFE Marketing empowers companies to build meaningful connections with their audiences and drive measurable results.
With a strong focus on performance marketing and analytics, the company optimizes campaigns across platforms like Facebook, Instagram, and Google to maximize ROI. By combining creative storytelling with advanced targeting and conversion strategies, LYFE Marketing supports clients throughout the full customer journey—from brand awareness to engagement, lead generation, and long-term retention.
Role Overview
We are seeking a results-driven Performance Marketing Specialist with expertise in Google Ads to lead and scale our digital growth initiatives. This role focuses on driving revenue through paid acquisition, conversion optimization, and data-driven marketing strategies.
The ideal candidate has strong experience in eCommerce marketing, understands full-funnel performance, and can execute across paid media, retention channels, and creative testing.
Key Responsibilities
Performance Marketing & Paid Acquisition
Manage and optimize campaigns across:
Meta Ads (Facebook & Instagram)
Google Ads (Search, Shopping, Performance Max)
TikTok Ads
Continuously test and scale campaigns based on ROAS and CAC targets
Analyze performance data and optimize budgets to maximize revenue
Retention & Lifecycle Marketing
Manage private traffic channels:
Email marketing (Klaviyo or similar)
SMS campaigns
Develop segmentation strategies and customer journeys
Track and improve key metrics (open rate, CTR, conversion rate, LTV)
Creative & Content Strategy
Collaborate with creative teams to develop high-converting ad creatives
Produce short-form video content (UGC, reels, TikTok-style ads)
Continuously test hooks, angles, and messaging
Conversion Optimization
Optimize landing pages and product pages to improve CVR
Analyze funnel performance and identify drop-off points
Work with developers/designers to improve UX
Analytics & Reporting
Track KPIs including ROAS, CAC, Conversion rate, Customer lifetime value
Build reports and provide insights for scaling decisions
Strategy & Growth
Develop and execute weekly and monthly marketing plans
Implement full-funnel acquisition strategies
Identify new growth channels and opportunities
Continuously improve systems to increase revenue and efficiency
Requirements
6 months – 2 years of experience in performance marketing, preferably in eCommerce or DTC brands
Strong experience with Meta Ads and Google Ads
Understanding of eCommerce funnels and customer acquisition strategies
Experience with email/SMS marketing platforms (Klaviyo preferred)
Data-driven mindset with strong analytical skills
Familiarity with tools like Google Analytics (GA4), Shopify, or similar platforms
Strong communication and collaboration skills
Nice to Have
Experience in consumer brands (home goods, lifestyle, or similar)
Experience with TikTok Ads and UGC content strategy
Compensation & Benefits
$30 – $80+/hour (based on experience)
Performance-based bonuses tied to revenue growth
Benefits:
Flexible work environment
Professional development support
Growth opportunities into senior marketing roles
Why Join Us
Fast-growing eCommerce brand with strong market demand
Opportunity to directly impact revenue and scale campaigns
High-performance, data-driven environment
Creative freedom to test and execute new ideas
How to Apply
Location: Open to remote or hybrid (U.S.-based preferred)
Interview: Conducted directly by Sean Standberry, CEO, or other executive/management team members.
Location: Remote (U.S.-based preferred)
Headquarters: 444 Highland Ave NE, Suite 306, Atlanta, Georgia 30312, United States
Hiring Manager: Sean Standberry, CEO (You will be interviewed directly by (CEO), or members of the executive and management team.)
About Us
LYFE Marketing is a fast-growing digital marketing agency specializing in social media management, paid advertising, and search engine optimization (SEO) for small to mid-sized businesses. Founded with a mission to help brands grow through data-driven strategies, LYFE Marketing empowers companies to build meaningful connections with their audiences and drive measurable results.
With a strong focus on performance marketing and analytics, the company optimizes campaigns across platforms like Facebook, Instagram, and Google to maximize ROI. By combining creative storytelling with advanced targeting and conversion strategies, LYFE Marketing supports clients throughout the full customer journey—from brand awareness to engagement, lead generation, and long-term retention.
Role Overview
We are seeking a results-driven Performance Marketing Specialist with expertise in Google Ads to lead and scale our digital growth initiatives. This role focuses on driving revenue through paid acquisition, conversion optimization, and data-driven marketing strategies.
The ideal candidate has strong experience in eCommerce marketing, understands full-funnel performance, and can execute across paid media, retention channels, and creative testing.
Key Responsibilities
Performance Marketing & Paid Acquisition
Manage and optimize campaigns across:
Meta Ads (Facebook & Instagram)
Google Ads (Search, Shopping, Performance Max)
TikTok Ads
Continuously test and scale campaigns based on ROAS and CAC targets
Analyze performance data and optimize budgets to maximize revenue
Retention & Lifecycle Marketing
Manage private traffic channels:
Email marketing (Klaviyo or similar)
SMS campaigns
Develop segmentation strategies and customer journeys
Track and improve key metrics (open rate, CTR, conversion rate, LTV)
Creative & Content Strategy
Collaborate with creative teams to develop high-converting ad creatives
Produce short-form video content (UGC, reels, TikTok-style ads)
Continuously test hooks, angles, and messaging
Conversion Optimization
Optimize landing pages and product pages to improve CVR
Analyze funnel performance and identify drop-off points
Work with developers/designers to improve UX
Analytics & Reporting
Track KPIs including ROAS, CAC, Conversion rate, Customer lifetime value
Build reports and provide insights for scaling decisions
Strategy & Growth
Develop and execute weekly and monthly marketing plans
Implement full-funnel acquisition strategies
Identify new growth channels and opportunities
Continuously improve systems to increase revenue and efficiency
Requirements
6 months – 2 years of experience in performance marketing, preferably in eCommerce or DTC brands
Strong experience with Meta Ads and Google Ads
Understanding of eCommerce funnels and customer acquisition strategies
Experience with email/SMS marketing platforms (Klaviyo preferred)
Data-driven mindset with strong analytical skills
Familiarity with tools like Google Analytics (GA4), Shopify, or similar platforms
Strong communication and collaboration skills
Nice to Have
Experience in consumer brands (home goods, lifestyle, or similar)
Experience with TikTok Ads and UGC content strategy
Compensation & Benefits
$30 – $80+/hour (based on experience)
Performance-based bonuses tied to revenue growth
Benefits:
Flexible work environment
Professional development support
Growth opportunities into senior marketing roles
Why Join Us
Fast-growing eCommerce brand with strong market demand
Opportunity to directly impact revenue and scale campaigns
High-performance, data-driven environment
Creative freedom to test and execute new ideas
How to Apply
Location: Open to remote or hybrid (U.S.-based preferred)
Interview: Conducted directly by Sean Standberry, CEO, or other executive/management team members.