Performance Marketing Specialist for Restaurant Platform

We are launching a platform that sells exclusive restaurant packages in Italy and are looking for an experienced Performance Marketing Specialist to help drive online sales.

The platform already has:
- Clearly defined target customer personas
- A high-converting landing page
- Strong and differentiated restaurant package offers
- A seamless online payment process
- Trust elements such as reviews, professional images, and solid branding

### Objectives
- Generate online sales for restaurant packages
- Optimize customer acquisition cost (CPA)
- Achieve a positive return on ad spend (ROAS)
- Provide data-driven insights for scaling campaigns

### Responsibilities
- Set up and manage Meta (Facebook & Instagram) Ads focused on conversions
- Launch and optimize Google Ads (Search and/or Display) campaigns
- Implement remarketing strategies
- Conduct A/B testing on creatives and audiences
- Track and report key metrics such as CPA, ROAS, CTR, and Conversion Rate
- Provide strategic recommendations for scaling

### Target Market
- Location: Italy (city-specific campaigns)
- Audience: Food lovers, couples, young professionals, and tourists interested in dining experiences and special deals.

### Deliverables
- Full campaign setup (Meta and/or Google Ads)
- Creative direction and ad copy suggestions
- Weekly performance reports
- Continuous optimization during the test phase

### Requirements
- Proven experience in performance marketing for local services or restaurant/hospitality businesses
- Demonstrated results with measurable KPIs (CPA, ROAS, conversions)
- Familiarity with the Italian or European market is a strong plus
- Strong communication and analytical skills

### Budget & Timeline
- Initial test phase: 2–4 weeks
- Compensation: Fixed fee + performance-based bonus (to be discussed)
- Advertising budget will be provided separately

Please include case studies or examples of previous campaigns when applying.