Performance Marketing Specialist (Min. 4 Years Experience) for Lab Grown Diamond Jewellery Brand Based in india
Budget: ₹12,500 – ₹37,500 INR
Project Title
Performance Marketing Expert for Jewellery Brand (Meta + Google Ads)
Project Type
Freelance
Project Description
We are looking for an experienced Performance Marketing Specialist to help scale our jewellery brand through strategic paid marketing campaigns.
Our primary objective is to:
Generate local traffic and walk-ins to our offline jewellery stores
Increase conversions and sales
The ideal candidate should have strong experience in scaling D2C/eCommerce brands through Meta and Google advertising while also understanding local customer acquisition strategies for physical retail stores.
Our brand: Wahe Jewellery
Responsibilities
Plan, launch, and optimize paid campaigns across:
Meta Ads (Facebook & Instagram)
Google Ads (Search, Shopping, Performance Max, Display, YouTube)
Drive qualified traffic to both online and offline stores
Improve ROAS, conversions, store visits, and customer acquisition
Create and optimize local targeting campaigns for offline store traffic
Build remarketing and retargeting funnels
Conduct audience research and competitor analysis
Scale profitable campaigns while maintaining efficiency
Coordinate with our creative/design team for ad creatives and campaign assets
Setup and optimize tracking systems:
GA4
Meta Pixel
Google Tag Manager
Conversion APIs
Provide weekly performance reports with actionable insights
Requirements
Minimum 5 years of experience in performance marketing
Proven experience managing eCommerce/D2C brands
Strong expertise in Meta Ads and Google Ads
Experience with Shopify stores
Strong analytical and optimization skills
Ability to independently manage and scale ad budgets
Experience in jewellery, luxury, fashion, or lifestyle brands preferred
Must share previous case studies and measurable results
Preferred Skills
Local store traffic campaigns
Funnel optimization
A/B testing
Creative strategy
Landing page optimization
Conversion tracking and analytics
Understanding of customer journey for premium/luxury products
To Apply
Please share:
Relevant case studies/results
Brands you have worked with
Monthly ad budgets handled
Platforms you specialize in
Expected monthly retainer/project cost
We are looking for a performance-focused marketer who can strategically scale both online sales and offline store traffic for a premium jewellery brand.
Performance Marketing Expert for Jewellery Brand (Meta + Google Ads)
Project Type
Freelance
Project Description
We are looking for an experienced Performance Marketing Specialist to help scale our jewellery brand through strategic paid marketing campaigns.
Our primary objective is to:
Generate local traffic and walk-ins to our offline jewellery stores
Increase conversions and sales
The ideal candidate should have strong experience in scaling D2C/eCommerce brands through Meta and Google advertising while also understanding local customer acquisition strategies for physical retail stores.
Our brand: Wahe Jewellery
Responsibilities
Plan, launch, and optimize paid campaigns across:
Meta Ads (Facebook & Instagram)
Google Ads (Search, Shopping, Performance Max, Display, YouTube)
Drive qualified traffic to both online and offline stores
Improve ROAS, conversions, store visits, and customer acquisition
Create and optimize local targeting campaigns for offline store traffic
Build remarketing and retargeting funnels
Conduct audience research and competitor analysis
Scale profitable campaigns while maintaining efficiency
Coordinate with our creative/design team for ad creatives and campaign assets
Setup and optimize tracking systems:
GA4
Meta Pixel
Google Tag Manager
Conversion APIs
Provide weekly performance reports with actionable insights
Requirements
Minimum 5 years of experience in performance marketing
Proven experience managing eCommerce/D2C brands
Strong expertise in Meta Ads and Google Ads
Experience with Shopify stores
Strong analytical and optimization skills
Ability to independently manage and scale ad budgets
Experience in jewellery, luxury, fashion, or lifestyle brands preferred
Must share previous case studies and measurable results
Preferred Skills
Local store traffic campaigns
Funnel optimization
A/B testing
Creative strategy
Landing page optimization
Conversion tracking and analytics
Understanding of customer journey for premium/luxury products
To Apply
Please share:
Relevant case studies/results
Brands you have worked with
Monthly ad budgets handled
Platforms you specialize in
Expected monthly retainer/project cost
We are looking for a performance-focused marketer who can strategically scale both online sales and offline store traffic for a premium jewellery brand.