Performance Marketing Specialist (Google Ads + Meta Ads) – Healthcare & Aesthetic Clinic Niche

Job ID: 39987615

Budget: $30 – $250 USD

Performance Marketing Specialist (Google Ads + Meta Ads) – Healthcare & Aesthetic Clinic Niche

We are looking for a data-driven performance marketer with strong expertise in Google Ads and Meta Ads, specifically for the healthcare and aesthetic clinic industry in Malaysia.

If you are the typical “generic Google Ads person” who relies on Google suggestions, automated bidding, or surface-level fixes like “increase budget, add negative keywords”, this role is not for you.

We need someone who thinks strategically and understands true performance marketing across the full funnel:

What We’re Looking For

Strong experience running ads for aesthetic clinics, medical services, or healthcare brands

Ability to strategize and optimize across all stages:

Top Funnel: audience building, awareness, creative direction

Middle Funnel: pre-qualification, offer testing, retargeting segmentation

Bottom Funnel: conversion optimization, CPL/CPA control, landing page insights

Someone who understands compliance and sensitivity for healthcare ads in Malaysia

Ability to analyze data—not just clicks—and reduce cost per lead genuinely

Strong understanding of CRO (conversion rate optimization) and how ads + landing page work together

Proactive communicator with insights, not excuses

Your Responsibilities

Build, manage, and scale Google Ads & Meta campaigns for a Malaysian aesthetic clinic

Analyze funnel performance & identify leakage points

Experiment with creatives, hooks, keywords, audiences, and bidding strategies

Provide weekly insights—not generic reports

Suggest landing page improvements to increase conversion rate

Maintain compliance with platform policies (Google/META healthcare advertising)

Focus on lead quality, not just traffic

Who We Want

A real performance marketer, not a button-clicker

Someone who can explain the why, not just the what

Someone who treats budget like their own and optimizes aggressively yet intelligently

Malaysia-based experience preferred (but not mandatory if you understand SEA healthcare behavior)

Bonus

Experience with Sculptra, Botox, weight loss injections, stem cell, wellness ads

Experience optimizing aesthetic landing pages

Familiar with local Malaysian competition landscape

If you genuinely know how to cut costs, improve lead quality, and scale a healthcare/aesthetic brand responsibly — we want to talk to you.