Performance Marketing Manager (Google Ads + Meta Ads | E-commerce)
Budget: $15 – $25 USD
Performance Marketing Manager (Google Ads + Meta Ads | E-commerce)
We are a U.S.-based e-commerce company specializing in plumbing and water filtration supplies. We sell through our own website and multiple online marketplaces and are expanding our digital marketing efforts.
We are looking for a Performance Marketing Manager with a proven track record managing and scaling paid advertising campaigns across Google Ads and Meta/Facebook Ads.
This is a data-driven, results-oriented role focused on measurable metrics such as ROAS, CPA, and conversion rate improvements.
Responsibilities
• Manage and optimize paid advertising campaigns in Google Ads (Search, Shopping, Performance Max)
• Manage and optimize Meta / Facebook advertising campaigns
• Conduct keyword research and improve campaign structure
• Monitor campaign performance and optimize bidding strategies
• Analyze campaign data using Google Analytics
• Develop and execute marketing campaigns and promotional schedules
• Coordinate with developers and designers to implement marketing campaigns, landing pages, and tracking systems
• Improve product pages and landing pages to increase conversions
• Track KPIs such as ROAS, CPA, conversion rate, CPC, and CTR
• Provide bi-weekly performance reports and insights
• Identify opportunities to scale profitable campaigns
Requirements
• Proven track record of scaling Google Ads and Meta Ads campaigns
• Strong understanding of ROAS, CPA, conversion tracking, and campaign optimization
• Experience with e-commerce businesses selling physical products
• Experience managing Google Shopping campaigns and product feeds
• Strong analytical and reporting skills
• Excellent communication and organization skills
• Ability to work independently and recommend improvements
Preferred Experience
• Experience working with Shopify
• Experience with conversion rate optimization (CRO)
• Experience with product-focused e-commerce brands
Working Schedule
Flexible schedule, but must maintain 2–3 hours of overlap with U.S. Pacific Time for communication and meetings.
The role will initially begin as part-time and may transition to full-time as responsibilities grow.
Application Instructions
To be considered for this role, please include the following information:
Describe two paid advertising campaigns you personally managed (one Google Ads campaign and one Meta Ads campaign)
Include:
• Campaign objective
• Campaign type
• Target market
• Product or service type
What was the monthly ad budget for each campaign?
What were the key performance metrics before and after optimization?
Examples:
• ROAS
• CPA
• Conversion rate
• CPC
What specific optimizations did you implement to improve performance?
Examples:
• Keyword restructuring
• Conversion rate optimization (CRO)
• Audience targeting improvements
• Creative testing
• Landing page improvements
Which e-commerce platform was used?
(Shopify, WooCommerce, etc.)
Provide a sample campaign report or dashboard showing metrics such as:
• Revenue generated
• Ad spend
• ROAS
• Conversion rate
• CPC
• CTR
Include a platform screenshot or dashboard link supporting your results. Sensitive information may be hidden.
Applications that do not include this information will not be considered.
We are a U.S.-based e-commerce company specializing in plumbing and water filtration supplies. We sell through our own website and multiple online marketplaces and are expanding our digital marketing efforts.
We are looking for a Performance Marketing Manager with a proven track record managing and scaling paid advertising campaigns across Google Ads and Meta/Facebook Ads.
This is a data-driven, results-oriented role focused on measurable metrics such as ROAS, CPA, and conversion rate improvements.
Responsibilities
• Manage and optimize paid advertising campaigns in Google Ads (Search, Shopping, Performance Max)
• Manage and optimize Meta / Facebook advertising campaigns
• Conduct keyword research and improve campaign structure
• Monitor campaign performance and optimize bidding strategies
• Analyze campaign data using Google Analytics
• Develop and execute marketing campaigns and promotional schedules
• Coordinate with developers and designers to implement marketing campaigns, landing pages, and tracking systems
• Improve product pages and landing pages to increase conversions
• Track KPIs such as ROAS, CPA, conversion rate, CPC, and CTR
• Provide bi-weekly performance reports and insights
• Identify opportunities to scale profitable campaigns
Requirements
• Proven track record of scaling Google Ads and Meta Ads campaigns
• Strong understanding of ROAS, CPA, conversion tracking, and campaign optimization
• Experience with e-commerce businesses selling physical products
• Experience managing Google Shopping campaigns and product feeds
• Strong analytical and reporting skills
• Excellent communication and organization skills
• Ability to work independently and recommend improvements
Preferred Experience
• Experience working with Shopify
• Experience with conversion rate optimization (CRO)
• Experience with product-focused e-commerce brands
Working Schedule
Flexible schedule, but must maintain 2–3 hours of overlap with U.S. Pacific Time for communication and meetings.
The role will initially begin as part-time and may transition to full-time as responsibilities grow.
Application Instructions
To be considered for this role, please include the following information:
Describe two paid advertising campaigns you personally managed (one Google Ads campaign and one Meta Ads campaign)
Include:
• Campaign objective
• Campaign type
• Target market
• Product or service type
What was the monthly ad budget for each campaign?
What were the key performance metrics before and after optimization?
Examples:
• ROAS
• CPA
• Conversion rate
• CPC
What specific optimizations did you implement to improve performance?
Examples:
• Keyword restructuring
• Conversion rate optimization (CRO)
• Audience targeting improvements
• Creative testing
• Landing page improvements
Which e-commerce platform was used?
(Shopify, WooCommerce, etc.)
Provide a sample campaign report or dashboard showing metrics such as:
• Revenue generated
• Ad spend
• ROAS
• Conversion rate
• CPC
• CTR
Include a platform screenshot or dashboard link supporting your results. Sensitive information may be hidden.
Applications that do not include this information will not be considered.