Performance Marketing Lead for Tech Product
Budget: ₹12,500 – ₹37,500 INR
Senior Performance Marketing Specialist
Project Focus: High-Volume Sales for Premium Digital Writing Instrument (iPad Compatible) Inventory Goal: 1400 Units Target ROAS: 5+
Project Overview
We are seeking a seasoned Performance Marketing Specialist to lead a high-stakes campaign for a well-known brand of digital writing instruments primarily used with iPads. We have an immediate inventory of 1,400 units that need to be sold through aggressive, data-driven paid acquisition.
This is not an entry-level role. We require a strategist and executor who has managed high-budget campaigns for big brands and understands the nuances of selling consumer electronics/tech accessories. You will be responsible for the entire funnel—from ad creation to conversion tracking—ensuring every dollar spent contributes to our aggressive ROAS targets.
Key Responsibilities
Campaign Strategy & Execution: Design and launch multi-channel campaigns across Google Ads (Search, Shopping, Display) and Meta Ads (Facebook & Instagram) specifically targeting iPad users and digital creatives.
Full-Funnel Tracking: Implement start-to-end user behavior tracking. You must be able to audit the current setup, fix tracking gaps, and ensure attribution is accurate across all touchpoints.
Gap Analysis & Optimization: Continuously analyze user behavior to identify drop-off points in the funnel. You will be expected to provide actionable insights on why users aren't converting and implement immediate fixes (whether in the ad copy, targeting, or landing page experience).
Budget Management: Manage and scale high daily ad spends while maintaining a minimum Return on Ad Spend (ROAS) of 5.
Creative Direction: Guide the creation of high-performing ad creatives (static and video) that resonate with a tech-savvy audience.
Required Skill Set & Qualifications
Platform Mastery: Advanced proficiency in Google Ads (specifically Performance Max and Shopping campaigns) and Meta Ads Manager.
Analytics Expert: Deep knowledge of Google Analytics 4 (GA4) and Google Tag Manager. You must be able to set up custom events and conversion goals without assistance.
Big Brand Experience: Proven track record working with established consumer electronics or tech accessory brands. You understand brand safety and high-end positioning.
High-Budget Experience: Demonstrated ability to manage significant monthly ad spends ($10k+ ranges) profitably.
CRO Mindset: Strong understanding of Conversion Rate Optimization (CRO). You don't just send traffic; you ensure the destination is optimized to convert.
Deliverables
Audit Report: A quick initial audit of our current tracking and ad setup with a plan of action.
Campaign Launch: Setup and launch of campaigns within [Insert Number] days.
Weekly Performance Reports: detailed breakdown of spend, CPA (Cost Per Acquisition), ROAS, and inventory velocity (burn rate).
Optimization Log: A transparent record of changes made and the results of A/B tests.
To Apply
Please submit the following:
Case Studies: Two examples of campaigns where you achieved a ROAS of 5+ for a physical product (preferably tech/electronics).
Budget Experience: The maximum monthly budget you have personally managed.
Strategy Brief: A short paragraph on how you would target "iPad users" specifically using Google and Meta ads.
Project Focus: High-Volume Sales for Premium Digital Writing Instrument (iPad Compatible) Inventory Goal: 1400 Units Target ROAS: 5+
Project Overview
We are seeking a seasoned Performance Marketing Specialist to lead a high-stakes campaign for a well-known brand of digital writing instruments primarily used with iPads. We have an immediate inventory of 1,400 units that need to be sold through aggressive, data-driven paid acquisition.
This is not an entry-level role. We require a strategist and executor who has managed high-budget campaigns for big brands and understands the nuances of selling consumer electronics/tech accessories. You will be responsible for the entire funnel—from ad creation to conversion tracking—ensuring every dollar spent contributes to our aggressive ROAS targets.
Key Responsibilities
Campaign Strategy & Execution: Design and launch multi-channel campaigns across Google Ads (Search, Shopping, Display) and Meta Ads (Facebook & Instagram) specifically targeting iPad users and digital creatives.
Full-Funnel Tracking: Implement start-to-end user behavior tracking. You must be able to audit the current setup, fix tracking gaps, and ensure attribution is accurate across all touchpoints.
Gap Analysis & Optimization: Continuously analyze user behavior to identify drop-off points in the funnel. You will be expected to provide actionable insights on why users aren't converting and implement immediate fixes (whether in the ad copy, targeting, or landing page experience).
Budget Management: Manage and scale high daily ad spends while maintaining a minimum Return on Ad Spend (ROAS) of 5.
Creative Direction: Guide the creation of high-performing ad creatives (static and video) that resonate with a tech-savvy audience.
Required Skill Set & Qualifications
Platform Mastery: Advanced proficiency in Google Ads (specifically Performance Max and Shopping campaigns) and Meta Ads Manager.
Analytics Expert: Deep knowledge of Google Analytics 4 (GA4) and Google Tag Manager. You must be able to set up custom events and conversion goals without assistance.
Big Brand Experience: Proven track record working with established consumer electronics or tech accessory brands. You understand brand safety and high-end positioning.
High-Budget Experience: Demonstrated ability to manage significant monthly ad spends ($10k+ ranges) profitably.
CRO Mindset: Strong understanding of Conversion Rate Optimization (CRO). You don't just send traffic; you ensure the destination is optimized to convert.
Deliverables
Audit Report: A quick initial audit of our current tracking and ad setup with a plan of action.
Campaign Launch: Setup and launch of campaigns within [Insert Number] days.
Weekly Performance Reports: detailed breakdown of spend, CPA (Cost Per Acquisition), ROAS, and inventory velocity (burn rate).
Optimization Log: A transparent record of changes made and the results of A/B tests.
To Apply
Please submit the following:
Case Studies: Two examples of campaigns where you achieved a ROAS of 5+ for a physical product (preferably tech/electronics).
Budget Experience: The maximum monthly budget you have personally managed.
Strategy Brief: A short paragraph on how you would target "iPad users" specifically using Google and Meta ads.