Performance Marketing Expert (Meta & Google Ads) – Revenue & ROAS Focused
Budget: ₹12,500 – ₹37,500 INR
About Us
We are a fast-growing kidswear fashion brand looking for an experienced Performance Marketing Specialist/Agency to manage and scale our Meta (Facebook & Instagram) and Google Ads accounts.
We are seeking a results-driven partner who combines performance marketing expertise, creative excellence, AI-powered optimization, and data-driven decision-making to generate consistent revenue growth.
Scope of Work
Performance Marketing Management
Complete management of Meta Ads and Google Ads accounts.
Campaign planning, setup, optimization, scaling, and reporting.
Audience research, segmentation, and retargeting strategies.
Conversion tracking, pixel setup, GA4 integration, and attribution analysis.
Budget allocation and optimization across platforms.
Landing page and funnel recommendations to improve conversion rates.
Creative Development
The selected freelancer/team must create:
Static image creatives.
Carousel creatives.
UGC-style ad creatives.
Video advertisements and reels.
Ad copies, headlines, hooks, and CTAs.
Creative variations for testing and scaling.
AI & Automation
Utilize AI tools and automation platforms to improve campaign performance.
Implement creative testing frameworks using AI-assisted insights.
Use predictive analytics, audience modeling, and automated optimization wherever applicable.
Continuously identify opportunities to improve ROAS and reduce CAC.
Strategy & Growth
Develop monthly and quarterly growth strategies.
Identify winning products and scaling opportunities.
Build remarketing and customer retention campaigns.
Conduct competitor analysis and market research.
Present actionable recommendations backed by data.
Key Performance Expectations
The engagement will be performance-oriented.
Target KPIs:
Minimum 4X ROAS on advertising spend.
Generate at least ₹5,00,000 in monthly attributable revenue through paid campaigns.
Continuous improvement in CAC, CTR, conversion rate, and customer acquisition efficiency.
Applicants must clearly explain:
How they plan to achieve these targets.
Their previous results and case studies.
Their creative production process.
Their reporting methodology.
Required Experience
Proven experience managing Meta and Google Ads for D2C/eCommerce brands.
Strong portfolio of successful campaigns.
Experience with Shopify stores.
Knowledge of GA4, Meta Pixel, Conversion API, Google Tag Manager, and Merchant Center.
Ability to create high-converting creatives in-house.
Experience using AI tools for campaign optimization and creative generation.
Deliverables
Weekly performance reports.
Monthly strategy review.
Creative calendar.
Ongoing creative production (static + video).
Campaign optimization and scaling recommendations.
Revenue and ROAS tracking dashboard.
We are a fast-growing kidswear fashion brand looking for an experienced Performance Marketing Specialist/Agency to manage and scale our Meta (Facebook & Instagram) and Google Ads accounts.
We are seeking a results-driven partner who combines performance marketing expertise, creative excellence, AI-powered optimization, and data-driven decision-making to generate consistent revenue growth.
Scope of Work
Performance Marketing Management
Complete management of Meta Ads and Google Ads accounts.
Campaign planning, setup, optimization, scaling, and reporting.
Audience research, segmentation, and retargeting strategies.
Conversion tracking, pixel setup, GA4 integration, and attribution analysis.
Budget allocation and optimization across platforms.
Landing page and funnel recommendations to improve conversion rates.
Creative Development
The selected freelancer/team must create:
Static image creatives.
Carousel creatives.
UGC-style ad creatives.
Video advertisements and reels.
Ad copies, headlines, hooks, and CTAs.
Creative variations for testing and scaling.
AI & Automation
Utilize AI tools and automation platforms to improve campaign performance.
Implement creative testing frameworks using AI-assisted insights.
Use predictive analytics, audience modeling, and automated optimization wherever applicable.
Continuously identify opportunities to improve ROAS and reduce CAC.
Strategy & Growth
Develop monthly and quarterly growth strategies.
Identify winning products and scaling opportunities.
Build remarketing and customer retention campaigns.
Conduct competitor analysis and market research.
Present actionable recommendations backed by data.
Key Performance Expectations
The engagement will be performance-oriented.
Target KPIs:
Minimum 4X ROAS on advertising spend.
Generate at least ₹5,00,000 in monthly attributable revenue through paid campaigns.
Continuous improvement in CAC, CTR, conversion rate, and customer acquisition efficiency.
Applicants must clearly explain:
How they plan to achieve these targets.
Their previous results and case studies.
Their creative production process.
Their reporting methodology.
Required Experience
Proven experience managing Meta and Google Ads for D2C/eCommerce brands.
Strong portfolio of successful campaigns.
Experience with Shopify stores.
Knowledge of GA4, Meta Pixel, Conversion API, Google Tag Manager, and Merchant Center.
Ability to create high-converting creatives in-house.
Experience using AI tools for campaign optimization and creative generation.
Deliverables
Weekly performance reports.
Monthly strategy review.
Creative calendar.
Ongoing creative production (static + video).
Campaign optimization and scaling recommendations.
Revenue and ROAS tracking dashboard.