Performance Marketing Consultant
Budget: ₹12,500 – ₹37,500 INR
My in–house team has solid creative assets, a responsive e-commerce site and active social profiles, yet our lead flow has plateaued. I need fresh, data-driven eyes on the numbers, a refined media buying strategy and hands-on execution that raises qualified leads at scale while protecting ROAS.
Scope of work
• Audit current campaigns across Google Ads, Meta Ads and any high-intent social placements, mapping each step from impression to form fill on the site.
• Produce a channel mix and budget allocation plan that prioritises click-through rate (CTR) improvements for both the e-commerce experience and paid social funnels.
• Build or rebuild campaigns, ad groups, audiences, pixels and tracking events to support that plan.
• Optimise creatives and landing pages through systematic A/B testing, reporting weekly on CTR shifts and actionable next steps.
Acceptance criteria
• CTR uplift of at least 25 % versus the previous 30-day baseline within the first eight weeks.
• Dashboards in Google Data Studio (or similar) that surface CTR, impressions, spend and lead count in real time.
• Detailed handover documentation so my team can maintain momentum after the engagement.
Slack for daily check-ins, Google Drive for asset sharing and read-only GA4 access can be provided from day one.
Scope of work
• Audit current campaigns across Google Ads, Meta Ads and any high-intent social placements, mapping each step from impression to form fill on the site.
• Produce a channel mix and budget allocation plan that prioritises click-through rate (CTR) improvements for both the e-commerce experience and paid social funnels.
• Build or rebuild campaigns, ad groups, audiences, pixels and tracking events to support that plan.
• Optimise creatives and landing pages through systematic A/B testing, reporting weekly on CTR shifts and actionable next steps.
Acceptance criteria
• CTR uplift of at least 25 % versus the previous 30-day baseline within the first eight weeks.
• Dashboards in Google Data Studio (or similar) that surface CTR, impressions, spend and lead count in real time.
• Detailed handover documentation so my team can maintain momentum after the engagement.
Slack for daily check-ins, Google Drive for asset sharing and read-only GA4 access can be provided from day one.