Performance Marketer for Lead Generation
Budget: ₹600 – ₹1,500 INR
You’ll be taking over the full-funnel growth engine for my business, with an equal focus on Google Search and Meta (Facebook + Instagram) ads. The objective is simple: generate a predictable flow of qualified leads every week, then keep driving our cost per lead down through continual testing.
Core work
• Build and scale high-intent Google Search campaigns: granular keyword research, tight match types, and compelling ad copy that wins the auction.
• Launch and iterate UGC-style creatives on Meta to capture attention and push users through remarketing sequences.
• Configure GA4 from the ground up so every form submit and call is tracked, attributed, and visible in real-time dashboards via Tag Manager events.
• Optimise existing landing pages (copy, layout, speed, offer) and run structured A/B tests to lift conversion rates.
• Design retargeting funnels that re-engage page visitors and past engagers until they convert.
Acceptance criteria
1. Campaigns are live with GA4 firing correctly on all primary events.
2. First round of CRO recommendations implemented and benchmark conversion rate documented.
3. Weekly report summarises spend, CPL, top-performing keywords/creatives, and next test plan.
If you’ve scaled similar lead gen funnels before and relish data-driven experimentation, let’s start.
Core work
• Build and scale high-intent Google Search campaigns: granular keyword research, tight match types, and compelling ad copy that wins the auction.
• Launch and iterate UGC-style creatives on Meta to capture attention and push users through remarketing sequences.
• Configure GA4 from the ground up so every form submit and call is tracked, attributed, and visible in real-time dashboards via Tag Manager events.
• Optimise existing landing pages (copy, layout, speed, offer) and run structured A/B tests to lift conversion rates.
• Design retargeting funnels that re-engage page visitors and past engagers until they convert.
Acceptance criteria
1. Campaigns are live with GA4 firing correctly on all primary events.
2. First round of CRO recommendations implemented and benchmark conversion rate documented.
3. Weekly report summarises spend, CPL, top-performing keywords/creatives, and next test plan.
If you’ve scaled similar lead gen funnels before and relish data-driven experimentation, let’s start.