Performance Marketer for HNI Lead Generation

Job ID: 40621217

Budget: ₹7,000 – ₹8,000 INR

Project Brief: Meta & Google Ads Campaign for HNI Lead Generation

We are looking for an experienced performance marketer to set up and manage a one-month lead generation campaign on Meta (Facebook & Instagram) and Google Ads.

Our Offering

We provide a premium finance subscription service priced at ₹4,000 per month, which includes:

- Budget Planner
- Wealth Creation Stock Reports
- Wealth Creation Elite Sessions
- 1-on-1 Portfolio Consultation Sessions to help maximize clients' portfolios

Objective

Our primary goal is to generate high-quality HNI (High Net Worth Individual) leads or individuals who have the purchasing capacity and willingness to subscribe to a ₹4,000/month financial service.

The campaign should focus on:

- Identifying and targeting the right audience.
- Bringing qualified leads rather than just high lead volume.
- Optimizing for conversions and lead quality.

Campaign Scope

- Complete campaign setup for Meta Ads and Google Ads.
- Audience research and targeting strategy.
- Ad copy and campaign structure recommendations.
- Continuous optimization throughout the month.
- Weekly performance reporting with actionable insights.

Budget

- Campaign setup fee: ₹2,500
- Ad spend: ₹5,000 (provided separately for Meta & Google Ads)

Expected Results

We expect a minimum of 18 qualified HNI leads per week (approximately 72 qualified leads over one month).

Performance & Payment Terms

This is a performance-based engagement. Payment is expected only if the agreed minimum results are achieved. If the agreed performance metrics are not met, payment is not guaranteed. The exact definition of a qualified lead and the success criteria should be mutually agreed upon before the campaign begins.

Long-Term Opportunity

This is a one-month trial. If the campaign delivers quality leads and meets expectations, we intend to continue working together on a long-term basis and significantly increase the advertising budget in the following months.

When applying, please share:

- Your relevant experience with finance or premium subscription businesses.
- Case studies or previous campaign results.
- Your estimated CPL (Cost Per Lead) for similar campaigns.
- Your strategy for reaching HNI or affluent audiences.