Performance Marketer for Fitness Factory Google & Meta Ads
Budget: $250 – $750 USD
[Hiring] Google Ads & Meta Ads Manager – Fitness Factory KC
Job Title: Performance Marketing Manager (Google Ads & Meta Ads)
Company: Fitness Factory KC
Website: fitnessfactorykc.com
Location: Remote / Hybrid (Overland Park / Kansas City Metro preferred, but open to Remote)
Position Type: Contractor / Part-Time / Full-Time
Fitness Factory KC is seeking a sharp, results-driven Google Ads & Meta Ads Manager to step into our existing ad accounts, optimize active winning campaigns, and scale overall sales revenue.
Important: We are not looking for someone to tear down our systems and "recreate the wheel." We have a solid foundation in place. We need a performance marketer who can seamlessly slot in, audit existing data, refine what’s working, and strategically expand our ad footprint to drive direct purchases and service conversions.
Key Objectives & Strategy Focus
Scale What Works: Leverage existing ad assets, audiences, and conversion data to scale profitability without resetting learning phases unnecessarily.
Distinct Service Marketing: Build and optimize targeted campaigns for separate offerings (e.g., general gym memberships, personal training, specialized group programs/bootcamps).
Cross-Platform Retargeting: Design and execute layered retargeting structures—including platform-to-platform cross-retargeting (e.g., capturing Meta traffic with Google Search/Youtube ads and vice versa)—to boost total sales conversion rates.
Bottom-Line Revenue Growth: Focus relentlessly on direct purchases, membership sign-ups, lead-to-sale conversions, and ROAS.
Responsibilities
Manage, optimize, and scale paid acquisition across Google Ads (Search, Performance Max, YouTube, Display) and Meta (Facebook & Instagram).
Implement granular campaign structures that segment different Fitness Factory KC service lines into targeted funnels.
Build layered retargeting sequences across platforms to minimize audience fatigue and maximize lifetime conversion values.
Monitor tracking/attribution setup (Meta Pixel, Conversions API, Google Tag Manager, GA4) to ensure accurate purchase and conversion reporting.
Perform weekly/monthly split testing on ad copy, creative angles, landing page hooks, and audience segments.
Provide clear reporting on key metrics: CAC (Customer Acquisition Cost), ROAS, CPA, and total revenue generated.
Requirements & Qualifications
Proven Experience: 3+ years managing both Meta Ads and Google Ads with a strong track record in local business scaling, fitness/wellness, subscription models, or high-intent service offers.
Data-Driven & Practical: Ability to analyze existing account data and optimize incremental gains rather than rebuilding from scratch.
Advanced Funnel & Retargeting Mastery: Deep experience with multi-stage funnels, custom conversion events, lookalike/retargeting stacks, and cross-channel remarketing logic.
Conversion Focused: Experience focusing on direct sales/purchases rather than vanity metrics (likes, impressions, low-intent leads).
Technical Competency: Proficient in Google Tag Manager, GA4, Meta CAPI, and CRM integration/conversion tracking.
Job Title: Performance Marketing Manager (Google Ads & Meta Ads)
Company: Fitness Factory KC
Website: fitnessfactorykc.com
Location: Remote / Hybrid (Overland Park / Kansas City Metro preferred, but open to Remote)
Position Type: Contractor / Part-Time / Full-Time
Fitness Factory KC is seeking a sharp, results-driven Google Ads & Meta Ads Manager to step into our existing ad accounts, optimize active winning campaigns, and scale overall sales revenue.
Important: We are not looking for someone to tear down our systems and "recreate the wheel." We have a solid foundation in place. We need a performance marketer who can seamlessly slot in, audit existing data, refine what’s working, and strategically expand our ad footprint to drive direct purchases and service conversions.
Key Objectives & Strategy Focus
Scale What Works: Leverage existing ad assets, audiences, and conversion data to scale profitability without resetting learning phases unnecessarily.
Distinct Service Marketing: Build and optimize targeted campaigns for separate offerings (e.g., general gym memberships, personal training, specialized group programs/bootcamps).
Cross-Platform Retargeting: Design and execute layered retargeting structures—including platform-to-platform cross-retargeting (e.g., capturing Meta traffic with Google Search/Youtube ads and vice versa)—to boost total sales conversion rates.
Bottom-Line Revenue Growth: Focus relentlessly on direct purchases, membership sign-ups, lead-to-sale conversions, and ROAS.
Responsibilities
Manage, optimize, and scale paid acquisition across Google Ads (Search, Performance Max, YouTube, Display) and Meta (Facebook & Instagram).
Implement granular campaign structures that segment different Fitness Factory KC service lines into targeted funnels.
Build layered retargeting sequences across platforms to minimize audience fatigue and maximize lifetime conversion values.
Monitor tracking/attribution setup (Meta Pixel, Conversions API, Google Tag Manager, GA4) to ensure accurate purchase and conversion reporting.
Perform weekly/monthly split testing on ad copy, creative angles, landing page hooks, and audience segments.
Provide clear reporting on key metrics: CAC (Customer Acquisition Cost), ROAS, CPA, and total revenue generated.
Requirements & Qualifications
Proven Experience: 3+ years managing both Meta Ads and Google Ads with a strong track record in local business scaling, fitness/wellness, subscription models, or high-intent service offers.
Data-Driven & Practical: Ability to analyze existing account data and optimize incremental gains rather than rebuilding from scratch.
Advanced Funnel & Retargeting Mastery: Deep experience with multi-stage funnels, custom conversion events, lookalike/retargeting stacks, and cross-channel remarketing logic.
Conversion Focused: Experience focusing on direct sales/purchases rather than vanity metrics (likes, impressions, low-intent leads).
Technical Competency: Proficient in Google Tag Manager, GA4, Meta CAPI, and CRM integration/conversion tracking.