Paid Media Specialist
Budget: $60 – $300 USD
Responsibilities
Execute, optimize, and report on paid campaigns across Google Ads (Search, Display, Demand Gen, YouTube), Meta, and Native platforms
Launch campaigns using directed strategy, implementing targeting, creative, budgets, tracking, and naming conventions accurately
Coordinate with compliance to ensure launch alignment
Monitor and optimize Google Search campaigns (search terms, negatives, bids, match types, Quality Score, impression share, CPA protection)
Track KPIs including CPA, Cost Per Call and CTR
Produce weekly/monthly performance summaries and identify scaling and reallocation opportunities
Communicate clear performance insights to marketing leadership
Collaborate with creative, design, analytics, compliance, and leadership to improve results
Execute structured A/B tests with clear hypotheses and documented learnings
Contribute to disciplined, scalable growth through attention to detail and performance consistency
Requirements
2–3+ years hands-on paid media experience
Direct experience with Google Search Ads, DemandGen, and Performance Max
Proven performance with lead generation campaigns
Proficiency with spreadsheets and performance analysis
Ability to explain performance clearly and confidently
Team player with good communication skills
Reliable, self-motivated and comfortable with working remotely
Knowledge of other ad platforms is a plus
Growth Path
This role has clear upward mobility:
Senior Paid Media Specialist
Paid Media Manager
Performance Marketing Lead
We invest in people who demonstrate ownership, discipline, and performance excellence.
About healthinsurance.com
healthinsurance.com is a performance-driven Medicare and health insurance brokerage built on clarity, compliance, and measurable results. Our marketing team operates at a high level — blending data, creative, compliance, and technology to deliver scalable growth.
We are looking for a Paid Media Specialist who thrives in a structured, accountable environment and takes pride in disciplined execution.
Job Type: Full-time
Pay: $55,000.00 - $75,000.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance
Application Question(s):
How plausible is multi-touch attribution, given modern cookie restrictions? (Please use your own non-AI words to answer.)
How do you track individual ad performance in Performance Max campaigns?
What do you do when performance drops but nothing obvious is broken?
Walk me through how you decide whether to scale a keyword.
What signals tell you a campaign should be paused?
Work Location: Remote
Execute, optimize, and report on paid campaigns across Google Ads (Search, Display, Demand Gen, YouTube), Meta, and Native platforms
Launch campaigns using directed strategy, implementing targeting, creative, budgets, tracking, and naming conventions accurately
Coordinate with compliance to ensure launch alignment
Monitor and optimize Google Search campaigns (search terms, negatives, bids, match types, Quality Score, impression share, CPA protection)
Track KPIs including CPA, Cost Per Call and CTR
Produce weekly/monthly performance summaries and identify scaling and reallocation opportunities
Communicate clear performance insights to marketing leadership
Collaborate with creative, design, analytics, compliance, and leadership to improve results
Execute structured A/B tests with clear hypotheses and documented learnings
Contribute to disciplined, scalable growth through attention to detail and performance consistency
Requirements
2–3+ years hands-on paid media experience
Direct experience with Google Search Ads, DemandGen, and Performance Max
Proven performance with lead generation campaigns
Proficiency with spreadsheets and performance analysis
Ability to explain performance clearly and confidently
Team player with good communication skills
Reliable, self-motivated and comfortable with working remotely
Knowledge of other ad platforms is a plus
Growth Path
This role has clear upward mobility:
Senior Paid Media Specialist
Paid Media Manager
Performance Marketing Lead
We invest in people who demonstrate ownership, discipline, and performance excellence.
About healthinsurance.com
healthinsurance.com is a performance-driven Medicare and health insurance brokerage built on clarity, compliance, and measurable results. Our marketing team operates at a high level — blending data, creative, compliance, and technology to deliver scalable growth.
We are looking for a Paid Media Specialist who thrives in a structured, accountable environment and takes pride in disciplined execution.
Job Type: Full-time
Pay: $55,000.00 - $75,000.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance
Application Question(s):
How plausible is multi-touch attribution, given modern cookie restrictions? (Please use your own non-AI words to answer.)
How do you track individual ad performance in Performance Max campaigns?
What do you do when performance drops but nothing obvious is broken?
Walk me through how you decide whether to scale a keyword.
What signals tell you a campaign should be paused?
Work Location: Remote