Paid Advertising for Digital Growth Agency

# BIZBUDS PAID ADVERTISING CAMPAIGN BRIEF

## Company Overview

Business Name:
BizBuds

Website:
[www.bizbuds.co.uk](http://www.bizbuds.co.uk)

Tagline:
Smarter Marketing. Faster Growth.

BizBuds is an AI-powered digital growth agency helping businesses grow through:

• AI Integration
• Online Marketing
• Web & App Design
• Branding & Graphic Design
• Physical Marketing

The website is complete and approved. We are now entering the launch phase and require support with paid advertising and lead generation.

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## Project Objective

Generate qualified leads and booked consultations for BizBuds using:

• Google Ads
• Meta Ads (Facebook & Instagram)
• TikTok Ads

The focus should be on high-quality lead generation rather than vanity metrics.

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## Scope of Work

### Google Ads

• Campaign strategy
• Campaign setup and optimisation
• Search campaigns
• Performance Max campaigns (if appropriate)
• Conversion tracking setup
• Lead generation campaigns
• Ad copy recommendations
• Asset recommendations

### Meta Ads

• Campaign setup
• Lead generation campaigns
• Lead forms
• Audience targeting
• Ad creative recommendations
• Meta Pixel setup and testing

### TikTok Ads

• Campaign setup
• Lead generation campaigns
• Lead forms
• Audience targeting
• Ad creative recommendations
• TikTok Pixel setup and testing

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## Tracking & Analytics

Please configure and verify:

• Google Analytics 4
• Google Tag Manager
• Google Ads Conversion Tracking
• Meta Pixel
• TikTok Pixel

All conversions should be fully tested before campaigns go live.

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## Creative Requirements

### Google Display Assets

Landscape:
1200 × 628

Square:
1200 × 1200

Suggested Themes:

• Smarter Marketing. Faster Growth.
• AI-Powered Business Growth
• Automate More. Grow Faster.
• Websites That Convert
• Stop Losing Leads

### TikTok Ad Concepts

• Brand Introduction
• AI Integration
• Website Design
• Digital Marketing
• Business Growth
• Founder Story
• Customer Pain Points
• Lead Generation

### Meta Ad Concepts

• AI Audit Offer
• Website Audit Offer
• Business Growth Offer
• Brand Awareness
• Lead Generation

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## Lead Generation Offers

Primary Offer:

FREE AI AUDIT

Secondary Offer:

FREE WEBSITE AUDIT

Future Offer:

FREE MARKETING GROWTH PLAN

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## Target Audience

Primary Industries:

• Estate Agents
• Letting Agents
• Trades
• Healthcare
• Recruitment
• Legal Services
• Accountants
• E-Commerce
• SMEs

Locations:

Phase 1:
• Glasgow
• Scotland

Phase 2:
• United Kingdom

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## Brand Guidelines

Brand Personality:

• Premium
• Professional
• Innovative
• Intelligent
• Trustworthy
• Results-Driven

Brand Colours:

Primary:
#C4B5FD

Secondary:
#FFFFFF

Dark:
#1F1F1F

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## Deliverables

The freelancer should provide:

• Google Ads campaign setup
• Meta Ads campaign setup
• TikTok Ads campaign setup
• Lead generation forms
• Tracking setup and verification
• Ad creative recommendations
• Campaign launch recommendations
• Reporting template

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## Success Metrics

Track:

• Leads Generated
• Cost Per Lead (CPL)
• Conversion Rate
• Booked Consultations
• Return On Ad Spend (ROAS)

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## Final Objective

Launch and optimise paid advertising campaigns that generate qualified leads and booked consultations for BizBuds while establishing the company as a premium AI-powered growth agency.