Paid Ads & Video Creative

I need an experienced performance-marketer who can take full ownership of our paid campaigns on Google Ads (Search and Display), YouTube Ads, and Facebook & Instagram Ads. The immediate goal is to generate high-quality leads for our online courses, with a special emphasis on attracting students, while still reaching spoken-English learners, job seekers and working professionals where relevant.

Here’s what the engagement looks like from day one: you will structure, launch and continuously optimise the campaigns, shaping audiences, bids and budgets to keep CPC and CPL in check and drive real conversions. Clear, actionable reporting must follow each optimisation round so we always know what’s moving the needle and why.

Creative production is a core part of the brief. I’ll rely on you to script, edit and deliver short, punchy YouTube ad videos plus evergreen course-introduction videos that fit the creative specs of each platform. If a clever hook or scroll-stopping copy comes to mind, bring it—fresh content ideas are welcome and expected.

Deliverables
• Live, results-driven campaigns on all three platforms, fully tracked
• Two polished video assets each month (one YouTube ad + one course intro) in ready-to-upload formats
• Bi-weekly performance summary highlighting CPC, CPL, conversions and recommended next steps

Success for me means lower acquisition costs, consistent lead quality and clear insight into what works. If you’ve previously scaled budgets profitably across these channels and can back it up with data, let’s make it happen.