Paid Ads Specialist for Tourism App

I need a freelance paid ads specialist, preferably experienced with Google Ads, to help promote Driftscape, a self-guided tour app.

Goals:
- Drive high-intent traffic to landing pages targeting tourism professionals (e.g., DMOs, BIAs, chambers of commerce, museums)

Focus Areas:
- Campaign setup
- Targeting recommendations
- A/B testing
- Performance tracking

Assets Provided:
- On-brand ad copy
- Creative (images/videos)
- Defined keyword/audience strategy

Ideal Candidate:
- Experienced in B2B tourism, SaaS, or local government campaigns
- Strong track record in improving Cost Per Lead (CPL) and Click-Through Rate (CTR)

Please apply with relevant experience and success metrics.