Paid Ads Specialist for Digital Advertising
Budget: $30 – $250 AUD
We are looking for a Paid Ads Specialist to manage and scale our digital advertising campaigns across Google Ads and Meta (Facebook/Instagram Ads).
About the Role
You will be responsible for planning, launching, optimizing, and scaling paid advertising campaigns to drive high-quality traffic, increase conversions, and improve return on ad spend (ROAS). This is a hands-on role for someone who understands performance marketing and data-driven decision making.
Key Responsibilities
Set up, manage, and optimise Google Ads and Meta Ads campaigns
Conduct keyword research, audience targeting, and competitor analysis
Improve conversion rates through testing (A/B testing ads, landing pages, creatives)
Monitor daily performance and adjust budgets for maximum ROI
Identify scaling opportunities and new traffic channels
Report on performance metrics (CPA, ROAS, CTR, conversions)
Work with landing pages and funnels to improve add-to-cart and purchase rates
Requirements
Proven experience running successful paid ad campaigns (Google & Meta)
Strong understanding of e-commerce funnels and conversion tracking
Ability to analyse data and make performance-based decisions
Experience with retargeting and audience segmentation
Knowledge of pixel setup, tracking, and analytics tools
Strong communication and reporting skills
Nice to Have
Experience in e-commerce or high-competition niches
Basic landing page or CRO (conversion rate optimisation) knowledge
Experience scaling ad budgets profitably
What We Offer
Flexible working arrangement (remote)
Opportunity to scale high-growth campaigns
Performance-based growth opportunities
Work closely with a fast-moving team focused on results
About the Role
You will be responsible for planning, launching, optimizing, and scaling paid advertising campaigns to drive high-quality traffic, increase conversions, and improve return on ad spend (ROAS). This is a hands-on role for someone who understands performance marketing and data-driven decision making.
Key Responsibilities
Set up, manage, and optimise Google Ads and Meta Ads campaigns
Conduct keyword research, audience targeting, and competitor analysis
Improve conversion rates through testing (A/B testing ads, landing pages, creatives)
Monitor daily performance and adjust budgets for maximum ROI
Identify scaling opportunities and new traffic channels
Report on performance metrics (CPA, ROAS, CTR, conversions)
Work with landing pages and funnels to improve add-to-cart and purchase rates
Requirements
Proven experience running successful paid ad campaigns (Google & Meta)
Strong understanding of e-commerce funnels and conversion tracking
Ability to analyse data and make performance-based decisions
Experience with retargeting and audience segmentation
Knowledge of pixel setup, tracking, and analytics tools
Strong communication and reporting skills
Nice to Have
Experience in e-commerce or high-competition niches
Basic landing page or CRO (conversion rate optimisation) knowledge
Experience scaling ad budgets profitably
What We Offer
Flexible working arrangement (remote)
Opportunity to scale high-growth campaigns
Performance-based growth opportunities
Work closely with a fast-moving team focused on results