Optimize PMax Feed & Labels
Budget: $30 – $250 USD
My WooCommerce-based store is running a $15 / day Performance Max campaign that isn’t pulling its weight because the feed isn’t segmented. I need a one-time, technical overhaul so Google takes my money where the margin is.
Here is what has to happen:
• Merchant Center feed must gain three Custom Labels.
– Winter Peak → Snowboards, Boots, Outerwear (none exist yet)
– Steady Sellers → “Box-and-Ship” lines such as Vans shoes and branded T-shirts
– Low Priority → small, low-margin accessories
• Using those labels, restructure the existing PMax campaign so its listing groups mirror the new hierarchy. Each group should inherit our selected assets, sit inside the same campaign, and be easy for me to read at a glance.
• Set bidding to Target-ROAS at roughly 200 % so Winter Peak items absorb the lion’s share of spend while Low Priority stays throttled.
Success is simple: the feed shows the three labels against every SKU, the PMax asset group tree is broken out by those labels, and the campaign is live with the requested ROAS target. Once that is confirmed inside Google Ads and Merchant Center, the job is finished – I’ll handle ongoing tweaks myself.
If you know your way around feed rules, supplemental feeds, or a WooCommerce-to-Merchant-Center plugin, this should be quick work. Let me know your approach and timeline; I’m ready to plug you straight into the accounts.
Here is what has to happen:
• Merchant Center feed must gain three Custom Labels.
– Winter Peak → Snowboards, Boots, Outerwear (none exist yet)
– Steady Sellers → “Box-and-Ship” lines such as Vans shoes and branded T-shirts
– Low Priority → small, low-margin accessories
• Using those labels, restructure the existing PMax campaign so its listing groups mirror the new hierarchy. Each group should inherit our selected assets, sit inside the same campaign, and be easy for me to read at a glance.
• Set bidding to Target-ROAS at roughly 200 % so Winter Peak items absorb the lion’s share of spend while Low Priority stays throttled.
Success is simple: the feed shows the three labels against every SKU, the PMax asset group tree is broken out by those labels, and the campaign is live with the requested ROAS target. Once that is confirmed inside Google Ads and Merchant Center, the job is finished – I’ll handle ongoing tweaks myself.
If you know your way around feed rules, supplemental feeds, or a WooCommerce-to-Merchant-Center plugin, this should be quick work. Let me know your approach and timeline; I’m ready to plug you straight into the accounts.