Optimize Ongoing Google Ads for Sales
Budget: ₹12,500 – ₹37,500 INR
My Google Ads account is already live and bringing in clicks, but the return in actual sales is lagging behind expectations. The task is to step in, audit what is running today, and turn those impressions and clicks into measurable revenue growth.
You will need to dive into the existing search and display campaigns, analyse keyword intent, refine audience targeting, tighten ad copy, and make sure conversion tracking is firing correctly in Google Ads and Google Analytics. Any wasted spend must be identified and re-allocated toward high-intent segments so cost-per-conversion drops while overall volume rises.
Key deliverables
• Comprehensive campaign audit with clear before-and-after metrics
• Restructured campaigns or ad groups where necessary, including negative keywords and bid strategy adjustments
• Fresh ad creatives or extensions crafted to improve quality scores and click-through rate
• Fully verified conversion tracking and remarketing tags
• A concise performance report after the first optimisation cycle that ties spend to revenue
Success is defined by a noticeable, sustained lift in sales attributed directly to Google Ads within the agreed time frame, while maintaining a healthy ROAS.
You will need to dive into the existing search and display campaigns, analyse keyword intent, refine audience targeting, tighten ad copy, and make sure conversion tracking is firing correctly in Google Ads and Google Analytics. Any wasted spend must be identified and re-allocated toward high-intent segments so cost-per-conversion drops while overall volume rises.
Key deliverables
• Comprehensive campaign audit with clear before-and-after metrics
• Restructured campaigns or ad groups where necessary, including negative keywords and bid strategy adjustments
• Fresh ad creatives or extensions crafted to improve quality scores and click-through rate
• Fully verified conversion tracking and remarketing tags
• A concise performance report after the first optimisation cycle that ties spend to revenue
Success is defined by a noticeable, sustained lift in sales attributed directly to Google Ads within the agreed time frame, while maintaining a healthy ROAS.