Optimize Multi-Campaign Google Ads
Budget: $30 – $250 AUD
My Google Ads account has grown messy after launching several campaigns for the physical products I sell, and I’m no longer seeing the sales lift I expect. I need someone to step in, audit the current setup, and turn the entire account into a profit-driven machine.
You’ll start by reviewing every active Search, Shopping, and Display campaign, checking keyword match types, ad groups, extensions, negative lists, and bidding strategies. From there, please rebuild or merge anything that’s overlapping, adjust audiences, and tighten the structure so each ad and keyword points to the most relevant product page. Performance-max or smart campaigns are fine to keep if they’re already converting; otherwise, suggest stronger alternatives.
Accurate revenue tracking is critical, so you’ll also verify that Google Analytics, Tag Manager, and conversion actions are firing correctly and tie directly to purchases. If tracking gaps exist, outline exactly what’s missing and fix them.
Deliverables I expect:
• A concise audit report highlighting what’s working and what must change
• A fully reorganised Google Ads account with clear naming conventions and logical ad-group structure
• Fresh ad copy and extensions focused on purchase intent, plus at least two variations per ad group for A/B testing
• Updated negative keyword lists and refined audience or demographic targeting
• Post-launch performance summary after one full optimisation cycle (roughly two weeks) showing ROAS, CPA, and sales trends
I’m aiming for a measurable boost in product sales, not just clicks, so please be confident in profit-oriented optimisation.
You’ll start by reviewing every active Search, Shopping, and Display campaign, checking keyword match types, ad groups, extensions, negative lists, and bidding strategies. From there, please rebuild or merge anything that’s overlapping, adjust audiences, and tighten the structure so each ad and keyword points to the most relevant product page. Performance-max or smart campaigns are fine to keep if they’re already converting; otherwise, suggest stronger alternatives.
Accurate revenue tracking is critical, so you’ll also verify that Google Analytics, Tag Manager, and conversion actions are firing correctly and tie directly to purchases. If tracking gaps exist, outline exactly what’s missing and fix them.
Deliverables I expect:
• A concise audit report highlighting what’s working and what must change
• A fully reorganised Google Ads account with clear naming conventions and logical ad-group structure
• Fresh ad copy and extensions focused on purchase intent, plus at least two variations per ad group for A/B testing
• Updated negative keyword lists and refined audience or demographic targeting
• Post-launch performance summary after one full optimisation cycle (roughly two weeks) showing ROAS, CPA, and sales trends
I’m aiming for a measurable boost in product sales, not just clicks, so please be confident in profit-oriented optimisation.