Optimize Google Shopping Ad Campaigns
Budget: £36 – £0 GBP
I'm seeking an experienced professional to manage and optimize our Google Shopping ad campaigns for a discount retail e-commerce shop with approximately 400 products. Our primary goal is to improve the return on ad spend (ROAS) through enhanced campaign setup and structure, as well as product feed improvements.
We have enhanced tracking implemented, profitable campaigns running and very few issues but have a small team without in house expertise or time to drive further improvements without experienced help.
Key Requirements:
- Develop and implement a refined campaign structure with better segmentation of products.
- Ensure the Google Merchant Center and product feeds are optimized for performance.
- Continuously monitor and adjust campaigns to maximize ROAS.
- Provide insights and recommendations for ongoing improvements.
Ideal Skills and Experience:
- Proven experience in managing Google Shopping ad campaigns with a focus on ROAS improvement.
- Strong understanding of campaign structuring and product segmentation.
- Expertise in Google Merchant Center and product feed optimization.
- Ability to analyze data and make data-driven decisions to enhance campaign performance.
I'm looking for someone who can take a strategic approach to our ad campaigns and drive measurable results. If you have the expertise and a track record of success in this area, I'd love to hear from you.
We have enhanced tracking implemented, profitable campaigns running and very few issues but have a small team without in house expertise or time to drive further improvements without experienced help.
Key Requirements:
- Develop and implement a refined campaign structure with better segmentation of products.
- Ensure the Google Merchant Center and product feeds are optimized for performance.
- Continuously monitor and adjust campaigns to maximize ROAS.
- Provide insights and recommendations for ongoing improvements.
Ideal Skills and Experience:
- Proven experience in managing Google Shopping ad campaigns with a focus on ROAS improvement.
- Strong understanding of campaign structuring and product segmentation.
- Expertise in Google Merchant Center and product feed optimization.
- Ability to analyze data and make data-driven decisions to enhance campaign performance.
I'm looking for someone who can take a strategic approach to our ad campaigns and drive measurable results. If you have the expertise and a track record of success in this area, I'd love to hear from you.