Optimize My Google Shopping Campaign

I already have a Google Shopping campaign running, but it needs a clean-up and careful optimisation. The main objective is simple: tidy up what’s there and make it work harder. I’m aiming for better targeting and, within that, a sharper keyword strategy that matches the right products to the right searches more consistently.

Here’s what I expect:
• Audit the current campaign structure, product groups and feed quality.
• Rework keyword targeting—add high-intent queries, remove wasteful terms, and set the right negatives.
• Adjust bids and any smart bidding settings so the changes translate into real performance gains.
• Provide a brief report explaining what you changed, why, and the early impact (impressions, clicks, ROAS, or any quick-win metrics available).

You’ll need hands-on experience with Google Ads, Merchant Center and feed optimisation tools. If you’ve tightened up similar Shopping accounts before and can show quick yet sustainable improvements, I’d love to see your approach and a realistic timeline for rolling this out.