Optimize Google Ads for Sign-Ups
Budget: $30 – $250 USD
My Google Ads account has been running for a while, but the campaigns aren’t converting into the service sign-ups I need. I want the account reorganised, every setting tightened, and fresh ads created that clearly target both businesses and consumers who could benefit from my service.
Key objectives
• Generate qualified leads that complete the sign-up funnel
• Lower CPA while maintaining—or preferably increasing—overall spend efficiency
• Expand reach without diluting message clarity between B2B and B2C audiences
The work starts with a full audit of the current structure: keywords, match types, negative lists, extensions, bidding strategy and conversion tracking. From there, I expect a data-driven campaign blueprint that includes new ad groups, compelling copy variations, and refined audience segments (in-market, custom intent, remarketing).
Once the plan is approved, please build out the campaigns directly in the account, integrate responsive search and display formats where appropriate, and set up experiments to validate improvements. Weekly performance snapshots and a concise optimisation log will keep everything transparent.
Acceptance criteria
• Active campaigns delivering measurable sign-ups within the first 14 days
• CTR and conversion metrics benchmarked against current figures and trending upward
• Clear documentation of all changes, new assets and testing methodology
I already have conversion tracking in place via Google Tag Manager and GA4, so feel free to leverage those for audience lists and reporting. Let’s make the ad spend work harder and turn interest into real, paying users.
Key objectives
• Generate qualified leads that complete the sign-up funnel
• Lower CPA while maintaining—or preferably increasing—overall spend efficiency
• Expand reach without diluting message clarity between B2B and B2C audiences
The work starts with a full audit of the current structure: keywords, match types, negative lists, extensions, bidding strategy and conversion tracking. From there, I expect a data-driven campaign blueprint that includes new ad groups, compelling copy variations, and refined audience segments (in-market, custom intent, remarketing).
Once the plan is approved, please build out the campaigns directly in the account, integrate responsive search and display formats where appropriate, and set up experiments to validate improvements. Weekly performance snapshots and a concise optimisation log will keep everything transparent.
Acceptance criteria
• Active campaigns delivering measurable sign-ups within the first 14 days
• CTR and conversion metrics benchmarked against current figures and trending upward
• Clear documentation of all changes, new assets and testing methodology
I already have conversion tracking in place via Google Tag Manager and GA4, so feel free to leverage those for audience lists and reporting. Let’s make the ad spend work harder and turn interest into real, paying users.