Optimize Google Ads Conversions

Job ID: 40493629

Budget: ₹1,500 – ₹12,500 INR

We are looking for an experienced PPC (Pay-Per-Click) specialist with strong expertise in Google Ads to optimize our existing campaigns and improve overall performance. Our campaigns are currently running, and we need a professional who can analyze, optimize, and scale them to generate higher-quality traffic, better conversions, and improved ROI.

Strategic Thinking & Advanced Optimization Requirements

This project requires more than standard Google Ads management. We are seeking a PPC specialist who can think strategically, challenge conventional approaches, and develop innovative optimization methods to achieve superior results.

The ideal candidate should be capable of identifying opportunities beyond routine campaign adjustments, including advanced audience targeting, creative bidding strategies, competitor analysis, conversion funnel optimization, and data-driven growth initiatives.

We value professionals who proactively test new ideas, uncover hidden performance opportunities, and implement advanced PPC techniques that can significantly improve traffic quality, conversion rates, and overall return on investment.

If your approach is limited to basic campaign maintenance and standard optimizations, this project may not be the right fit. We are looking for an expert who can bring fresh insights, strategic thinking, and proven expertise to help scale campaign performance beyond industry benchmarks.

Responsibilities
Audit and analyse existing Google Ads campaigns.
Identify performance bottlenecks and optimization opportunities.
Improve campaign structure, targeting, bidding strategies, and ad copy.
Optimize keywords, match types, negative keywords, and audience targeting.
Enhance Quality Scores and reduce cost per click (CPC) where possible.
Monitor and improve conversion rates and return on ad spend (ROAS).
Provide regular performance reports and actionable recommendations.
Implement A/B testing for ads and landing page recommendations.
Requirements
Proven experience managing and optimizing Google Ads campaigns.
Strong understanding of Search, Display, Remarketing, and Performance Max campaigns.
Experience with Google Analytics, Google Tag Manager, and conversion tracking.
Ability to demonstrate past campaign success and measurable results
Strong analytical and reporting skills.
Excellent communication and project management abilities.
Desired Outcomes
Increased qualified traffic.
Improved click-through rate (CTR).
Lower cost per acquisition (CPA).
Higher conversion rates.
Better overall campaign performance and ROI.
Proposal Requirements

Please include:

Your Google Ads experience and certifications.
Examples or case studies of successful PPC campaigns.
Your approach to auditing and optimizing existing campaigns.
Estimated timeline and monthly management fee.

Budget: Open for discussion based on experience and proven results.

We are looking for a long-term partnership with a results-driven PPC expert who can help scale our advertising efforts effectively.