Optimize My Google Ads Campaigns

I already run Search, Display and Shopping campaigns on Google Ads but results have plateaued. The accounts contain solid historical data; what I need now is a fresh set of expert eyes to audit every setting, restructure where necessary, sharpen targeting, and improve ROAS without inflating spend.

Your first task will be a full diagnostic: keyword coverage, match-type hygiene, negative lists, audience segments, bid strategies, ad copy rotation, asset groups, and the Shopping feed itself. From there, implement the changes, build meaningful experiments, and report back with clear performance insights.

Although Google Ads is today’s priority, I’m open to your strategic recommendations for complementary channels such as Microsoft/Bing, Meta, Instagram or TikTok once the primary campaigns are humming.

Deliverables I will review:
• Initial audit with a concise action plan
• Executed optimizations and campaign restructures across Search, Display and Shopping
• At least two live A/B tests (ad creative, bidding, or audience)
• A short weekly summary highlighting key metrics, wins, and next steps

Access will be provided via Google Ads Manager and Google Tag Manager. If you have advanced skills with tools like Data Studio/Looker for reporting, even better.