Optimize GMB Ads For National Leads

I already have a Google My Business (now Google Business Profile) campaign running, but it needs a proper rebuild so it finally starts bringing in real leads and sales for the services I offer nationwide.

Here’s what I expect from you:
• Review the current setup, diagnose what’s holding it back, and restructure the account for maximum efficiency.
• Research and add high-intent, service-focused keywords that match how people across the country search for my offer.
• Craft concise ad copy, extensions, and location assets that drive calls and form submissions, not just clicks.
• Configure tracking so I can see exactly which keywords, ads, and locations convert.
• Provide a quick hand-off guide showing the changes you made and tips for ongoing optimisation.

My priority is lead generation and sales, so every tweak you propose should be aimed at lowering cost-per-lead while scaling volume. If you’re experienced with Google Ads for service businesses and you’re confident you can turn an underperforming national campaign into a steady flow of qualified enquiries, let’s get started.