Optimise Google Ads for Leads

I already have several Google Ads campaigns running, but the metrics that truly matter to me—phone calls and contact-form enquiries—aren’t climbing the way they should. I need a specialist who can step in, audit what’s live, and turn these campaigns into a steady nationwide lead-generation engine for one core service.

Here’s what I expect:

• A full diagnostic of existing accounts, from keyword match types through to ad extensions, tracking and attribution
• Fresh keyword research (I don’t have a final list yet) that zeroes in on purchase intent rather than volume
• Campaign restructuring, ad copy tweaks and extension updates geared toward call clicks and form submissions
• Conversion tracking that actually works: Tag Manager, call tracking numbers, and proper lead events in GA4
• Ongoing optimisation with clear, data-backed explanations of what you changed and why

Success looks like a measurable lift in qualified calls and completed enquiry forms, not simply lower CPC or higher CTR.

Thanks,
Liam