Online Ads Campaign Execution
Budget: ₹1,500 – ₹12,500 INR
Our in-house team has mapped out ambitious growth targets and I need a paid media specialist who can take full ownership of performance marketing across Google Ads (incl. YouTube), Facebook/Instagram Ads Manager and LinkedIn Campaign Manager.
The first milestone is a cohesive strategy: final keyword lists, audience segments, placement recommendations, and a clear funnel that includes retargeting. From there, I will rely on you to build the campaigns, write thumb-stopping copy, and collaborate with our designer (or handle simple graphics/video yourself) so every network launches with at least two creative variations for split-testing.
Daily budget pacing and CPC optimisation are critical. I expect you to watch spend in real time, pause or refine under-performing ad sets, and reallocate funds toward winning segments to maximise ROAS. All conversion tracking must be watertight—please configure Google Tag Manager, pixels and offline events so results flow cleanly into Google Analytics and the native dashboards.
Weekly you’ll send a concise performance snapshot; monthly I want a deeper report that covers CPA, CTR, impression share, attribution, and clear next-step recommendations. Continuous iteration is part of the brief—if creative needs refreshing or landing pages demand tweaks, flag it early.
Key deliverables
• Launch-ready strategy document with keyword and audience matrices
• Live campaigns on Google, YouTube, Facebook/Instagram and LinkedIn with active A/B tests
• Real-time budget monitoring & bid adjustments
• Fully verified conversion tracking setup
• Weekly snapshot + monthly insights report, actionable optimisation roadmap
If you have a track record of lifting conversion rates while holding spend steady, let’s talk results and timelines.
The first milestone is a cohesive strategy: final keyword lists, audience segments, placement recommendations, and a clear funnel that includes retargeting. From there, I will rely on you to build the campaigns, write thumb-stopping copy, and collaborate with our designer (or handle simple graphics/video yourself) so every network launches with at least two creative variations for split-testing.
Daily budget pacing and CPC optimisation are critical. I expect you to watch spend in real time, pause or refine under-performing ad sets, and reallocate funds toward winning segments to maximise ROAS. All conversion tracking must be watertight—please configure Google Tag Manager, pixels and offline events so results flow cleanly into Google Analytics and the native dashboards.
Weekly you’ll send a concise performance snapshot; monthly I want a deeper report that covers CPA, CTR, impression share, attribution, and clear next-step recommendations. Continuous iteration is part of the brief—if creative needs refreshing or landing pages demand tweaks, flag it early.
Key deliverables
• Launch-ready strategy document with keyword and audience matrices
• Live campaigns on Google, YouTube, Facebook/Instagram and LinkedIn with active A/B tests
• Real-time budget monitoring & bid adjustments
• Fully verified conversion tracking setup
• Weekly snapshot + monthly insights report, actionable optimisation roadmap
If you have a track record of lifting conversion rates while holding spend steady, let’s talk results and timelines.