Ongoing Google Ads Campaign Management
Budget: $8 – $15 CAD
Our Google Ads search campaigns are already up and running and bringing in clicks, yet without consistent optimisation they’ve started to plateau. The single metric that matters to us is the volume of qualified phone calls and form-fill leads for our local-services business, so every change you make should move that needle.
Two separate WordPress websites feed most of those leads. One site already has basic conversion tracking in place; the other needs the same tags and goal setup so results can be measured side-by-side. You’ll have access to Google Ads, Google Tag Manager, Analytics 4 and our Call-Tracking provider. We also run an active YouTube channel, giving you an audience source for remarketing lists if that fits the strategy.
Key deliverables
• Audit and tidy current keyword lists, match types, bids and ad copy
• Implement or repair GA4 + GTM conversion actions on both sites (calls, forms, any micro-goals we agree on)
• Ongoing optimisations—at least once per week—covering search terms, negatives, extensions, budget pacing and location targeting
• Short weekly summary plus a deeper monthly report highlighting cost per lead, call quality and next steps
Acceptance criteria
– Both sites show verified conversion events inside Google Ads and Analytics 4
– Cost-per-lead trend is moving down or justified by higher lead quality after 60 days
– All changes are documented so performance can be traced
The contract is flexible: start small, prove results, then roll forward.
Two separate WordPress websites feed most of those leads. One site already has basic conversion tracking in place; the other needs the same tags and goal setup so results can be measured side-by-side. You’ll have access to Google Ads, Google Tag Manager, Analytics 4 and our Call-Tracking provider. We also run an active YouTube channel, giving you an audience source for remarketing lists if that fits the strategy.
Key deliverables
• Audit and tidy current keyword lists, match types, bids and ad copy
• Implement or repair GA4 + GTM conversion actions on both sites (calls, forms, any micro-goals we agree on)
• Ongoing optimisations—at least once per week—covering search terms, negatives, extensions, budget pacing and location targeting
• Short weekly summary plus a deeper monthly report highlighting cost per lead, call quality and next steps
Acceptance criteria
– Both sites show verified conversion events inside Google Ads and Analytics 4
– Cost-per-lead trend is moving down or justified by higher lead quality after 60 days
– All changes are documented so performance can be traced
The contract is flexible: start small, prove results, then roll forward.