One-Time Google & Bing Ads Setup

I want to launch lead-generation campaigns on both Google Ads and Microsoft (Bing) Ads from scratch. At the moment I have no accounts in either platform, so the first step will be to create and properly configure them, linking each to my website, Google Analytics 4, and the Microsoft equivalent for accurate conversion tracking.

Once the accounts are live, I need a full one-time setup that includes:

• Structuring search campaigns and ad groups around my core services and top keywords
• Writing responsive search ads and extensions that qualify and entice prospects to complete our lead form
• Installing and testing conversion tags/pixels so every submission is captured in the dashboards
• Setting sensible daily budgets and automated bidding strategies geared toward maximizing qualified leads rather than raw clicks
• Supplying me with a concise hand-off guide so I can monitor performance and make basic tweaks after the launch

I value clarity: please outline the precise steps you’ll take and the data or access you’ll need before we start. Once everything is in place and tracking is verified, I’ll assume ongoing management myself, so the deliverable is the finished, fully functional campaign setup ready to generate leads.