One-Page WordPress Site: Fast, Conversion-Focused & Google Ads Integrated

Project: High-Performance Conversion-Focused Website + Google Ads Integration (Emergency Assistance)
Project Overview

I am looking for an experienced freelancer to develop a highly optimized, ultra-fast one-page WordPress website for an emergency assistance service.

The primary goal of this project is:

Generate as many emergency service leads as possible across the Netherlands via Google Ads.

The website must be built with a strong focus on speed, mobile usability, conversion optimization, and tracking.

Project Timeline

Mandatory requirement:
The complete project must be fully delivered within a maximum of 5 days.

Scope of Work
Website Development

One-page WordPress website

Clear focus on immediate contact

Click-to-call phone number

WhatsApp contact button

Mobile-first design (majority of users will be on mobile)

Clear and prominent call-to-actions

Clean, minimal layout optimized for conversions

Performance & Technical Optimization

Target Google PageSpeed Insights score: 90+ (mobile & desktop)

Performance best practices:

Lightweight theme setup

Optimized images

Lazy loading

Caching configuration

Minimal CSS/JS

Hosting-independent, but performance advice is appreciated

Conversion & UX Optimization

UX designed for high-urgency situations

Large, highly visible CTA buttons (Call / WhatsApp)

No distractions, maximum focus on lead generation

Trust-focused layout and messaging

Google Ads Integration

Full integration with:

Google Ads

Conversion tracking (calls & WhatsApp clicks)

Proper implementation of:

Google Ads conversion tags

Call tracking (if technically feasible)

Website must be fully compliant with Google Ads policies

Analytics & Tracking (Critical)

Setup and configuration of:

Google Analytics 4 (GA4)

Google Tag Manager (GTM)

Track:

Phone number clicks

WhatsApp button clicks

Key user interactions

GDPR-compliant cookie consent (if required)

SEO & Keywords

Technical SEO best practices:

Proper meta titles & descriptions

Structured headings (H1–H3)

Clean URL structure

Keyword strategy is important and will be defined in consultation

Website must be ready for high-intent emergency search queries

Project Goal

Maximum lead generation via Google Ads

Fully measurable conversions

Scalable setup for future campaign optimization

Freelancer Profile

Proven experience with:

WordPress performance optimization

Google Ads & conversion tracking

GA4 and Google Tag Manager

Experience with lead-generation and emergency-service websites

Strong understanding of conversion-focused UX

Deliverables

Fully functional, optimized website

Working conversion tracking

Short technical handover/explanation

Optional Additions

Recommended Add-Ons

Google Search Console setup

Basic Google Ads account structure review

Local intent optimization (nationwide NL targeting)

Backup & security basics