Nonprofit Google Ads Fundraising Campaign

I already have a Google Ads account and am ready to launch a three-month fundraising push that serves to ask for donations to fund scholarships through my nonprofit called Mali Nieta Foundation (malinieta.org).

The plan is to run tightly themed Google Search and Google Display campaigns, each speaking to obtaining donations to fund students vocation or other schooling. I ask the student that when they have completed their education that they find someone with whom they can work to help that person achieve an education. That is a kind of Pay It Forward process.
I need a partner who can structure the account, write compelling ad copy, build the necessary audiences, and then stay with the campaigns for ongoing optimisation—testing headlines, refining keywords, adjusting bids, and keeping a close eye on spend versus return.

Key deliverables
• Complete campaign build-out in Google Ads, including ad groups, extensions, and conversion tracking setup (Google Analytics/Tag Manager)
• Creative and copy recommendations that balance both fundraising goals without diluting message
• Weekly optimisation and performance tuning for three months
• Clear bi-weekly reports summarising CTR, CPC, conversion volume, cost-per-donation, and actionable next steps

If you have proven results scaling nonprofit or fundraising campaigns on these two Google platforms, let’s talk.