Need a Google Ads expert (US) — GDN leads for an Audit offer (clicks exist, but traffic looks junk)

Job ID: 40287670

Budget: $50 – $100 USD

Before you apply:
Please understand my process clearly.
I do not hire someone into the project based on a proposal alone.

First, I will provide the necessary data and campaign information.
You review it, analyze it, and explain what you believe is wrong in the advertising campaign and what needs to be fixed first.
Only after that, if I see real value in your analysis and explanation, I will decide whether to move forward with you in the project.

So this is not a case where I hire someone first and only then receive a diagnosis.
Your initial value must come from your ability to look at the situation, understand the likely problem, and explain it clearly.
If your explanation is useful, specific, and shows real experience, then I am ready to continue working with you.

First, answer this in your proposal:
I understand GDN can be noisy and may include accidental clicks.
But explain clearly: even with strong audience signals and carefully controlled placements, how can 100 clicks still be almost entirely junk?
Real people still see the ads, so logically there should be at least some normal human engagement.
Using a similar audit-offer approach and comparable GDN targeting logic in another country, I was able to generate inquiries.
In the U.S., the GDN system behaves completely differently and the traffic quality looks absurd, even after multiple targeting variations.

Project description:
I need a specialist who has real experience generating inquiries/leads from U.S. business owners specifically for an audit offer (ads + website + tracking + funnel audit).
If you’ve only managed Google Ads for various business niches but have not run or seen campaigns that sell an audit offer, this project is not for you.

Project background:

I’m running Google Ads in the U.S. to reach business owners at different stages (already running ads with poor results / need more customers / business owners who haven’t figured out ads yet).

Search CPC in this niche can be high (~$7–$8+). I already have many keyword variants prepared, but with expensive CPC I can’t afford endless guessing. I need someone who already knows which Search keyword patterns actually convert for audit inquiries from real U.S. accounts.

What I already tested:

Search campaign structure exists but was limited/paused due to high CPC and uncertainty about which queries bring qualified business owners for an audit.

GDN tests over the last 1–3 months included:

intent audiences

combinations / intersections of audience signals

placement targeting (manual vs automatic)

device splits and bid experiments

multiple ad group structures

Please note:

Do not focus on my website copy, form, or analytics setup. Everything works correctly. The core issue is ad traffic quality. Visitors behave like bots, accidental clicks, or junk traffic, not real business owners.

The problem:
Clicks come in, but behavior is abnormal:

most sessions are 2–5 seconds

almost no scrolling

almost no form visits/submits

What I need from you:

Audit the Google Ads account with a focus on Display/GDN (delivery settings, targeting logic, exclusions, placements behavior, device patterns, bidding strategy, possible expansion/leakage).

Give a clear diagnosis of why this happens across different targeting approaches.

Provide a prioritized action plan to get the first real inquiries (not sales yet — real leads).

Optional but valuable: share the Search keyword patterns you’ve seen convert for audit inquiries in U.S. accounts, so I can focus budget on proven queries.

How to apply:
1. In your proposal, answer these directly:

2. Have you generated audit-related inquiries from U.S. business owners using GDN? Brief proof/case.

3. What is your best explanation for the “100 clicks can still be almost all junk” problem, based on your experience?

What would you check first in my account to confirm whether this is traffic quality, delivery settings, targeting expansion, or something else?