National Hair Salon Google Ads google studiowesthairsalon.com

Job ID: 39988491

Budget: $10,000 – $20,000 USD

I run Studio West, a Boston hair salon, and I’m ready to bring in a steady flow of website visits from clients searching for salons across the United States. My immediate priority is a well-structured Google Search Ads campaign that drives qualified traffic to https://studiowesthairsalon.com.

Here’s what I need from you:
• Keyword research geared toward people anywhere in the U.S. who are looking for balayage, highlights, cuts, or a new stylist
• Compelling ad copy that highlights our Boston expertise yet appeals to out-of-state travelers, college students, and relocation markets
• Campaign build-out in Google Ads with tight ad groups, SKAGs if appropriate, and clear sitelinks to booking pages
• Conversion and call-tracking setup so I can see exactly which ads turn into appointments
• A brief launch plan with recommended daily budgets, bidding strategy, and projected traffic volumes
• Two weeks of post-launch optimisation, including negative keyword pruning and A/B ad tests

Success looks like a measurable uptick in U.S.-wide sessions in Google Analytics from paid search within the first month. If you’ve taken salons—or similar local businesses—to a national audience before, I’d love to hear how you’d approach this and see examples of past results.