NGO Awareness Google Ads Campaign
Budget: ₹1,500 – ₹12,500 INR
I need a sharp, cost-effective Google Ads campaign that puts our NGO’s mission in front of potential donors and builds broad awareness of what we do. The budget is tight, so every click must count.
The campaign will centre on highlighting the organisation’s core mission; conversions are secondary for now—my key metric is reach and brand lift among people likely to donate in the future.
All ads will point to our existing Google page (https://share.google/cWVhD3ov4JfdUsgNf).
What I expect from you:
• Complete setup of a search-focused campaign inside Google Ads, including keyword research tuned to donor intent.
• Compelling ad copy that clearly communicates our mission and sparks curiosity.
• Smart use of extensions, location or demographic targeting, and negative keywords to stretch the limited spend.
• Conversion tracking and Google Analytics integration so we can monitor impressions, CTR, and CPC in real time.
• A brief optimisation roadmap (two to three weeks) outlining bid adjustments, A/B tests, and reporting cadence.
Acceptance criteria:
1. Campaign live and approved by Google.
2. CTR of at least 3% after the first optimisation pass.
3. Clear report outlining spend, impressions, clicks, and suggested next steps.
If you have experience squeezing maximum reach from small nonprofit budgets—and can show it—let’s get started.
The campaign will centre on highlighting the organisation’s core mission; conversions are secondary for now—my key metric is reach and brand lift among people likely to donate in the future.
All ads will point to our existing Google page (https://share.google/cWVhD3ov4JfdUsgNf).
What I expect from you:
• Complete setup of a search-focused campaign inside Google Ads, including keyword research tuned to donor intent.
• Compelling ad copy that clearly communicates our mission and sparks curiosity.
• Smart use of extensions, location or demographic targeting, and negative keywords to stretch the limited spend.
• Conversion tracking and Google Analytics integration so we can monitor impressions, CTR, and CPC in real time.
• A brief optimisation roadmap (two to three weeks) outlining bid adjustments, A/B tests, and reporting cadence.
Acceptance criteria:
1. Campaign live and approved by Google.
2. CTR of at least 3% after the first optimisation pass.
3. Clear report outlining spend, impressions, clicks, and suggested next steps.
If you have experience squeezing maximum reach from small nonprofit budgets—and can show it—let’s get started.