Multi-Platform PPC Lead Campaign Setup
Budget: $15 – $25 USD
My immediate focus is a results-driven Google PPC campaign whose sole purpose is to generate qualified leads. I need the entire funnel built and optimised, from keyword research through to ad creative and conversion tracking.
Primary objective
I have selected Generate leads as the core KPI for this engagement. Traffic or sales lifts are welcome side-effects, but every decision should ultimately maximise high-quality enquiries.
Ad placements
Please activate and manage ads on:
• Google Search
• Google Display Network
• YouTube
Strategy & scope
You will plan the account structure, write compelling ad copy, create visual assets for Display and YouTube where necessary, set sensible bidding strategies, and configure conversion tracking so that every form submission or call is attributed correctly. A/B testing, negative keyword pruning, and audience refinement should run continuously once the campaigns go live.
Tech stack & integrations
I already use automated CRM workflows and an AI voice agent, so leads must feed directly into HubOne CRM with the correct tags. If you suggest adding Call-Only ads or AI chat pop-ups later on, I am open to it, but phase one is strictly PPC.
Reporting & optimisation
Expect weekly performance snapshots and a deeper monthly review detailing cost per lead, search term efficiency, and channel-specific ROI across Search, Display, and YouTube. I will judge success on a steady decline in CPL without sacrificing lead quality.
Deliverable acceptance
• Campaigns live in my Google Ads account
• Conversion tracking verified via Google Tag Manager and CRM receipts
• A written optimisation plan for weeks 5–8
If this sounds like a campaign you can scale quickly and responsibly, I’m ready to start.
Primary objective
I have selected Generate leads as the core KPI for this engagement. Traffic or sales lifts are welcome side-effects, but every decision should ultimately maximise high-quality enquiries.
Ad placements
Please activate and manage ads on:
• Google Search
• Google Display Network
• YouTube
Strategy & scope
You will plan the account structure, write compelling ad copy, create visual assets for Display and YouTube where necessary, set sensible bidding strategies, and configure conversion tracking so that every form submission or call is attributed correctly. A/B testing, negative keyword pruning, and audience refinement should run continuously once the campaigns go live.
Tech stack & integrations
I already use automated CRM workflows and an AI voice agent, so leads must feed directly into HubOne CRM with the correct tags. If you suggest adding Call-Only ads or AI chat pop-ups later on, I am open to it, but phase one is strictly PPC.
Reporting & optimisation
Expect weekly performance snapshots and a deeper monthly review detailing cost per lead, search term efficiency, and channel-specific ROI across Search, Display, and YouTube. I will judge success on a steady decline in CPL without sacrificing lead quality.
Deliverable acceptance
• Campaigns live in my Google Ads account
• Conversion tracking verified via Google Tag Manager and CRM receipts
• A written optimisation plan for weeks 5–8
If this sounds like a campaign you can scale quickly and responsibly, I’m ready to start.