Multi-Platform PPC Campaign Lead

I’m ready to hand over the reins of our Google Ads, Facebook Ads, and LinkedIn Ads accounts to someone who lives and breathes performance marketing. The brand is Monoprice—well-known in U.S. tech circles—so every click you drive will be judged by seasoned business professionals researching their next hardware purchase. Lead generation is the single metric that matters; impressions and clicks only count if they turn into qualified prospects.

Here’s what I need from you day-to-day:
• An upfront strategy doc that maps audiences, funnel stages, keywords, creative angles, and budgets across all three platforms.
• Full campaign builds inside Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager, tagged through Google Tag Manager and tracked in GA4.
• Ongoing optimisation: bid adjustments, A/B creative testing, negative keyword curation, and landing-page recommendations.
• A concise weekly report in Looker Studio (or a similar dashboard) highlighting CPL, conversion rates, and next-step actions.

Acceptance criteria
• CPL beats our current benchmark within the first 60 days.
• Lead quality confirmed by sales team tracking in HubSpot.
• Clear documentation so another team member can step in without guesswork.

If you have a proven playbook for scaling B2B demand gen and the curiosity to keep testing until it works, I’d love to see your plan and a snapshot of results you’ve achieved for comparable brands.