Multi-Platform Lead Gen Campaign

I’m ready to ramp up our lead pipeline and want an experienced advertiser to take full control of our Google Ads as well as Meta’s Facebook and Instagram ads. The single metric that matters to me is high-quality lead volume, both B2B and B2C, so every campaign decision should point back to that outcome.

Here’s what I envision:
• Strategy & setup for Google Search/Display and Meta placements, aligned to distinct B2B and B2C audiences
• Conversion-focused ad copy, creative and audience builds, with rapid A/B testing baked in
• Proper tracking (GA4, pixel, offline conversions where relevant) so we can see cost-per-lead clearly
• Ongoing optimisation—negative keyword pruning, bid and budget adjustments, creative refreshes, look-alike refinement—until target CPL is achieved
• Transparent weekly reporting with next-step actions

You’ll have access to existing assets and historical data, and I’m open to your tool stack—whether that’s Google Ads Editor, Meta Ads Manager, Data Studio, or another analytics platform—so long as results and insights flow smoothly.

Kick-off can be immediate once we confirm milestones and lead quality criteria. Show me recent success driving both business and consumer leads across these channels and let’s get started.