Multi-Platform Conversion Campaign
Budget: $250 – $750 USD
I’m preparing a performance-driven campaign that must turn cold traffic into paying customers, and I need a skilled media buyer to own the entire process across Google Ads, Facebook Ads, and LinkedIn Ads. The single metric that matters here is sales conversion, so every decision—from keyword selection to creative variations—should be made with ROI in mind.
You’ll receive a detailed brief that breaks down three audience clusters by age bracket, geographic territory, and interest/behavior profiles. Expect additional nuance, such as negative keywords or custom-lookalike requirements, once we review current funnel data together.
Core scope
• Strategy: map spend and funnel stages across all three platforms so each touchpoint complements the others rather than competing.
• Build: set up campaigns, ad sets, audience segments, and tracking (GA4, Meta Pixel, LinkedIn Insight Tag, plus server-side events if you prefer).
• Creative: craft or refine copy, headlines, and visual guidelines; I can supply raw assets or you can propose fresh iterations.
• Optimisation & A/B testing: adjust bids, placements, and creatives daily, pausing under-performers quickly.
• Reporting: weekly snapshot plus an end-of-month deep dive on cost per acquisition, ROAS, and next-step recommendations.
A conversion lift within the first 30 days will be the acceptance benchmark. Let’s align on targets and timelines, then get live.
You’ll receive a detailed brief that breaks down three audience clusters by age bracket, geographic territory, and interest/behavior profiles. Expect additional nuance, such as negative keywords or custom-lookalike requirements, once we review current funnel data together.
Core scope
• Strategy: map spend and funnel stages across all three platforms so each touchpoint complements the others rather than competing.
• Build: set up campaigns, ad sets, audience segments, and tracking (GA4, Meta Pixel, LinkedIn Insight Tag, plus server-side events if you prefer).
• Creative: craft or refine copy, headlines, and visual guidelines; I can supply raw assets or you can propose fresh iterations.
• Optimisation & A/B testing: adjust bids, placements, and creatives daily, pausing under-performers quickly.
• Reporting: weekly snapshot plus an end-of-month deep dive on cost per acquisition, ROAS, and next-step recommendations.
A conversion lift within the first 30 days will be the acceptance benchmark. Let’s align on targets and timelines, then get live.