Multi-Platform Ads for Toronto Brands

Three separate brands in my portfolio need ongoing, data-driven advertising campaigns aimed at audiences in Scarborough and the surrounding Toronto area:

• National Credit Help – www.nationalcredit.ca
• Serene Pilates – www.serenepilates.ca
• True North Party Rentals – www.truenorthpartyrentals.com

The mandate is balanced: drive high-quality traffic to each site and convert that traffic into new, paying customers. Google Ads, Facebook Ads, and Instagram Ads will be the core channels; creative formats and spend allocation should be adjusted to suit the very different customer journeys of credit repair clients, Pilates enthusiasts, and event planners.

What I need from you
1. A concise strategy deck that maps each brand’s funnel, audience segments, ad messaging, and KPIs.
2. End-to-end campaign build-out on the three platforms, including pixel placement, conversion tracking, and ad creative suggestions.
3. Ongoing optimisation—keyword and audience refinement, split testing, budget pacing—and clear explanations of every major change.
4. A monthly report summarising performance against traffic and acquisition goals, with actionable next steps for each brand.

Please outline your workflow, tool stack, projected timeline for the initial launch, and any past results that prove you can scale campaigns in a competitive metro like Toronto.