Multi-Platform Ads Campaign Manager
Budget: $250 – $750 USD
I’m looking for a paid-media specialist who can take full ownership of our agency clients’ campaigns on Meta (Facebook/Instagram), YouTube, and Google Ads. You’ll start with existing accounts, audit what’s there, design a clear strategy for each funnel stage, then launch and optimise campaigns that hit defined KPIs such as lower CPA, higher ROAS, and sustained audience growth.
Your day-to-day work will revolve around Meta Suite, Business Manager, Google Ads/GA4, Tag Manager, and any creative tools you prefer for ad variations. I expect:
• A concise audit and strategy doc for every new account
• Proper pixel / conversion tracking and event setup
• Structured testing plans (creative, audience, placement, bidding)
• Ongoing optimisation and weekly performance reports pulled directly from platform dashboards
• Clear recommendations when we should scale, pause, or pivot budgets
Accounts span lead gen and brand awareness, so versatility is key. If you have proven case studies that demonstrate you can drop acquisition costs or double ROAS, include them in your proposal along with a quick outline of the frameworks you typically follow.
Your day-to-day work will revolve around Meta Suite, Business Manager, Google Ads/GA4, Tag Manager, and any creative tools you prefer for ad variations. I expect:
• A concise audit and strategy doc for every new account
• Proper pixel / conversion tracking and event setup
• Structured testing plans (creative, audience, placement, bidding)
• Ongoing optimisation and weekly performance reports pulled directly from platform dashboards
• Clear recommendations when we should scale, pause, or pivot budgets
Accounts span lead gen and brand awareness, so versatility is key. If you have proven case studies that demonstrate you can drop acquisition costs or double ROAS, include them in your proposal along with a quick outline of the frameworks you typically follow.