Multi-Category Google Ads Launch

Job ID: 40447635

Budget: ₹1,500 – ₹12,500 INR

I run a marketplace that sells both Physical Products and Creative Services and I’m ready to scale fast with a tightly-built Google Ads program. Product-side, the priority is Apparel, Home Goods and our range of handmade products; service-side, I want to gain traction primarily through Shopping ads and will expand into other formats once the core engine is profitable.

What I need you to do:

• Design a clear campaign architecture that keeps every product and service category neatly segmented.
• Build and launch Performance Max and Shopping campaigns, including a fully-optimised Google Merchant Center feed.
• Perform granular, high-intent keyword research for each segment and implement a solid negative list up front.
• Audit or set up GA4 and Google Ads conversion tracking so ROAS and checkout data are 100 % reliable.
• Optimise continuously—audience signals, negative keywords, and tROAS/tCPA bidding—so spend stays efficient and scalable.

You’ll get full access to product data, brand assets and analytics. I’ll gauge success on profitable ROAS in the first optimisation cycle, clean reporting and a campaign structure that can grow alongside new categories. If you’ve built successful Google Ads ecosystems for shops that juggle both products and creative services, let’s talk.