Meta & Google Lead Gen Ads

I need a hands-on performance marketer who can squeeze more qualified leads out of our current Meta (Facebook + Instagram) and Google Ads accounts while also spinning up fresh campaigns when new offers drop.

Here is where things stand:
• All three platforms are already live and gathering data, but results have plateaued. I can share full account access, historical performance, creative assets, and a rough buyer persona.

• Pixel, Google Tag Manager, and CRM integrations are in place, yet some conversion events need tightening to improve signal quality.

What I want you to do:
1. Audit every active campaign, ad set, keyword, audience, and creative to spot inefficiencies or scaling opportunities.

2. Rebuild or refine structures where needed—think CBO on Meta, SKAG-style or value-based bidding on Google—so spend flows to the strongest segments.

3. Launch net-new tests for creatives, copy, landing-page angles, and remarketing loops to keep the funnel fresh.

4. Track, analyse, and clearly report weekly on CPL, CPA, ROAS, and incremental lead volume so I can see the lift your work provides.

Success for me is simple: lower cost per qualified lead and a clear pathway to scale. If you live inside Ads Manager, Google Ads, GA4, and Looker Studio dashboards and know how to translate metrics into money, let’s talk.