Meta & Google Ad Campaign Strategist
Budget: $250 – $750 USD
I am rolling out a large-scale paid media push that must put our offers in front of one million highly qualified prospects and turn that reach into real, measurable sales. To make it happen, I need someone who can take full ownership of Meta (Facebook/Instagram) and Google Ads—from the initial strategy map all the way through creative testing, bid management, and performance reporting.
The sales objective is non-negotiable, so every step you take should be grounded in clear revenue targets, conversion tracking, and ongoing optimisation. I will supply product details, audience insights, and creative assets; you will translate them into a channel-by-channel media plan, launch the campaigns, and iterate aggressively based on data from Google Analytics, Ads Manager, and any additional tracking tools you rely on.
Deliverables I expect:
• A launch-ready media plan outlining budgets, audiences, placements, and KPIs
• Fully built campaigns in Meta Ads Manager and Google Ads (Search, Display, YouTube, or Performance Max as appropriate)
• Conversion tracking/tag implementation with pixel and GA4 verification
• Weekly performance reports with actionable recommendations and documented optimisations
Acceptance criteria: campaigns must be live on the agreed date, tracking must attribute conversions accurately, and ROAS/CPA targets must be met or trending positively within the first optimisation cycle.
If you thrive on data-driven scaling and can communicate results clearly, let’s talk—this campaign needs your expertise.
The sales objective is non-negotiable, so every step you take should be grounded in clear revenue targets, conversion tracking, and ongoing optimisation. I will supply product details, audience insights, and creative assets; you will translate them into a channel-by-channel media plan, launch the campaigns, and iterate aggressively based on data from Google Analytics, Ads Manager, and any additional tracking tools you rely on.
Deliverables I expect:
• A launch-ready media plan outlining budgets, audiences, placements, and KPIs
• Fully built campaigns in Meta Ads Manager and Google Ads (Search, Display, YouTube, or Performance Max as appropriate)
• Conversion tracking/tag implementation with pixel and GA4 verification
• Weekly performance reports with actionable recommendations and documented optimisations
Acceptance criteria: campaigns must be live on the agreed date, tracking must attribute conversions accurately, and ROAS/CPA targets must be met or trending positively within the first optimisation cycle.
If you thrive on data-driven scaling and can communicate results clearly, let’s talk—this campaign needs your expertise.