Meta & Google Ad Campaign Management
Budget: $20,000 – $50,000 USD
My South-Carolina clothing manufacturing firm is ready to scale national visibility among fashion retailers and distributors through comprehensive Meta and Google advertising. The campaign’s core objective is brand awareness; sales conversions and lead forms are useful secondary signals, but awareness metrics will steer every decision.
Creative direction is straightforward: image-based ads that showcase fabric quality, production capabilities and quick turnarounds. If a split-test between image formats or platforms can sharpen results, I’m open to running structured A/B experiments.
I need someone to own the entire flow—from strategy and audience segmentation to daily optimisation and reporting—while keeping an eye on agreed key metrics such as reach, CPM, frequency, CTR and qualified site traffic. Time pressure isn’t a factor; I care more about building a solid, learning-oriented program than rushing to launch. A healthy media budget is available, and I’m happy to negotiate a performance-linked commission structure.
Deliverables
• Campaign strategy deck outlining audiences, funnels and spend allocation across Meta Ads Manager and Google Ads
• Production of all image ad creatives (properly sized and platform compliant)
• Initial build and launch of campaigns with UTM tracking in place
• Weekly dashboards plus a concise narrative report interpreting results against our brand-awareness goal
• Ongoing optimisation, including optional A/B tests, and a monthly recommendations call
If this scope aligns with your expertise in Meta and Google advertising for fashion or B2B audiences, I’m looking forward to collaborating.
Creative direction is straightforward: image-based ads that showcase fabric quality, production capabilities and quick turnarounds. If a split-test between image formats or platforms can sharpen results, I’m open to running structured A/B experiments.
I need someone to own the entire flow—from strategy and audience segmentation to daily optimisation and reporting—while keeping an eye on agreed key metrics such as reach, CPM, frequency, CTR and qualified site traffic. Time pressure isn’t a factor; I care more about building a solid, learning-oriented program than rushing to launch. A healthy media budget is available, and I’m happy to negotiate a performance-linked commission structure.
Deliverables
• Campaign strategy deck outlining audiences, funnels and spend allocation across Meta Ads Manager and Google Ads
• Production of all image ad creatives (properly sized and platform compliant)
• Initial build and launch of campaigns with UTM tracking in place
• Weekly dashboards plus a concise narrative report interpreting results against our brand-awareness goal
• Ongoing optimisation, including optional A/B tests, and a monthly recommendations call
If this scope aligns with your expertise in Meta and Google advertising for fashion or B2B audiences, I’m looking forward to collaborating.