Meta and Google Ads Setup and Optimisation

I need an experienced digital marketer to set up ads on Facebook, Instagram, and Google. The primary goal of these ads is to generate leads.

Scope of Services
The freelancer will provide paid digital advertising services across Google Ads and Meta Ads
(Facebook & Instagram) to generate qualified leads for ECL Energy’s residential solar and solar +
battery systems in Tasmania.

Platforms Included:
• Google Ads (Search + Display / Remarketing)
• Meta Ads (Facebook & Instagram)

2. Campaign Setup (One-Off)
Tracking & Foundations:
• Confirm GA4, Google Ads conversion tracking, Meta Pixel and call tracking
• Verify tracking is firing correctly prior to launch

Campaign Creation:
• Build Meta Ads campaign with 4 ad sets (Rebate, Savings, $0 Upfront, Local Experts)
• Build Google Search campaigns for Solar and Solar + Battery
• Apply Tasmania (Hobart + statewide) targeting

Ad Assets
• Load all approved copy and headlines
• Create responsive search ads
• Apply all ad extensions (sitelinks, callouts, structured snippets, location)

Ongoing Campaign Management
• Weekly optimisation of bids, budgets, keywords, audiences and ads
• Search term reviews and negative keyword implementation
• CPL monitoring and performance optimisation

Reporting & Communication
• Weekly reporting on spend, leads, CPL, CTR and optimisation actions
• Immediate notification of tracking or delivery issues

Ideal Skills and Experience:
- Proven track record in lead generation campaigns.
- Expertise in Facebook Ads Manager and Google Ads.
- Strong analytical skills to measure and report on ad performance.
- Creativity in ad design and copywriting.

Please provide examples of similar work done and your approach to this project.