Meta & Google Ads Setup
Budget: ₹3,000 – ₹5,000 INR
I need a specialist who can plan, build, and optimise paid campaigns on both Meta (Facebook / Instagram) and Google for my pathology service. The objective is simple: place our tests in front of the right audience, keep compliance tight for medical messaging, and turn ad spend into appointments and sample pickups.
Here’s what I expect from you:
• Audience and keyword research specific to diagnostic/healthcare searches and social interests
• Campaign structure, copy, and creative that respect medical advertising policies on each platform
• Accurate conversion tracking so we can see which channel, ad set, and keyword bring real patients
• Ongoing optimisation—bid adjustments, negative keywords, and fresh creatives—to keep CPA trending down
• Clear weekly reporting in a format I can share internally
I’ll supply brand guidelines, landing-page access, and any medical disclaimers you need. If you’ve run HIPAA-sensitive or healthcare campaigns before, that experience will stand out.
Here’s what I expect from you:
• Audience and keyword research specific to diagnostic/healthcare searches and social interests
• Campaign structure, copy, and creative that respect medical advertising policies on each platform
• Accurate conversion tracking so we can see which channel, ad set, and keyword bring real patients
• Ongoing optimisation—bid adjustments, negative keywords, and fresh creatives—to keep CPA trending down
• Clear weekly reporting in a format I can share internally
I’ll supply brand guidelines, landing-page access, and any medical disclaimers you need. If you’ve run HIPAA-sensitive or healthcare campaigns before, that experience will stand out.