Meta Google Ads Lead Generation
Budget: ₹12,500 – ₹37,500 INR
Our education brand needs both its Meta (Facebook / Instagram) and Google Ads accounts handled end-to-end so that every rupee spent turns into qualified student enquiries. The single metric that counts is lead volume and quality, not vanity clicks or impressions.
Scope of work
• Audit the existing ad accounts, pixels, and conversion tracking to be sure each lead is attributed correctly.
• Build and launch fresh campaigns on Meta Ads Manager and Google Ads that speak to two core segments—Teens (13-19) considering career courses and Young Adults (20-35) looking to up-skill. All targeting stays strictly local to our campus region.
• Manage budgets and bids daily, refining keywords, audiences, placements, and creatives for lower CPL.
• A/B test copy, creatives, landing pages, and remarketing sequences, then scale what wins.
• Provide a concise weekly report detailing spend, CPL, lead count, and next-step optimisations.
Acceptance criteria
1. Tracking shows 95 %+ of leads flowing into our CRM with correct source/medium tags.
2. Cost-per-lead meets or beats the baseline we agree upon after the first audit.
Access to Meta Business Suite, Google Ads, Google Analytics, and our CRM will be granted once we settle on milestones and timelines. Ongoing collaboration via Slack or WhatsApp is fine; prompt adjustments based on real-time feedback are expected so the campaigns stay sharp and relevant.
Scope of work
• Audit the existing ad accounts, pixels, and conversion tracking to be sure each lead is attributed correctly.
• Build and launch fresh campaigns on Meta Ads Manager and Google Ads that speak to two core segments—Teens (13-19) considering career courses and Young Adults (20-35) looking to up-skill. All targeting stays strictly local to our campus region.
• Manage budgets and bids daily, refining keywords, audiences, placements, and creatives for lower CPL.
• A/B test copy, creatives, landing pages, and remarketing sequences, then scale what wins.
• Provide a concise weekly report detailing spend, CPL, lead count, and next-step optimisations.
Acceptance criteria
1. Tracking shows 95 %+ of leads flowing into our CRM with correct source/medium tags.
2. Cost-per-lead meets or beats the baseline we agree upon after the first audit.
Access to Meta Business Suite, Google Ads, Google Analytics, and our CRM will be granted once we settle on milestones and timelines. Ongoing collaboration via Slack or WhatsApp is fine; prompt adjustments based on real-time feedback are expected so the campaigns stay sharp and relevant.