Meta & Google Ads Lead Campaign
Budget: $30 – $250 CAD
I need a performance-driven launch and ongoing optimisation of parallel Meta (Facebook/Instagram) and Google Display campaigns whose single purpose is to bring in qualified leads and direct sales.
Scope of work
– Build or refine audiences on Meta Ads Manager and Google Display Network so we reach people most likely to convert.
– Craft static and motion creatives that respect each platform’s specs, set up A/B tests, and refresh winners regularly.
– Configure conversion tracking end-to-end: Meta Pixel, Google Tag Manager, GA4 events, and any offline conversions I feed back.
– Set clear daily budgets and automated bid strategies, then optimise them based on CPL/ROAS thresholds we’ll agree on.
– Provide short weekly reports with key metrics and insights as well as a concise action plan for the following week.
Acceptance criteria
• Campaigns must be live and tracking conversions correctly.
• At least two ad sets per platform, each with distinct creative variants.
• First optimisation report delivered after seven days of data.
If you have proven experience scaling lead-gen funnels on both Meta and Google Display and can show the numbers to back it up, let’s get started.
Scope of work
– Build or refine audiences on Meta Ads Manager and Google Display Network so we reach people most likely to convert.
– Craft static and motion creatives that respect each platform’s specs, set up A/B tests, and refresh winners regularly.
– Configure conversion tracking end-to-end: Meta Pixel, Google Tag Manager, GA4 events, and any offline conversions I feed back.
– Set clear daily budgets and automated bid strategies, then optimise them based on CPL/ROAS thresholds we’ll agree on.
– Provide short weekly reports with key metrics and insights as well as a concise action plan for the following week.
Acceptance criteria
• Campaigns must be live and tracking conversions correctly.
• At least two ad sets per platform, each with distinct creative variants.
• First optimisation report delivered after seven days of data.
If you have proven experience scaling lead-gen funnels on both Meta and Google Display and can show the numbers to back it up, let’s get started.