Marketing Officer – MBAS Academy
Budget: ₹100 – ₹400 INR
Over the next quarter I’m rolling out a full-funnel marketing push. Instagram is the priority channel, backed up by Facebook and Google Ads. The work spans strategy through reporting, with a clear focus on brand awareness while still capturing every qualified lead that shows interest in our courses.
Campaign planning & execution
• Map out and launch paid campaigns on Instagram first, then extend creative and audience sets to Facebook and Google Ads.
• Fine-tune targeting, budgets and A/B tests so spends translate into maximum reach and quality enquiries on WhatsApp and our CRM.
Content production
• Deliver fresh, on-brand Instagram Reels and feed Posts every day (Stories are optional for now).
• Repurpose winning visuals into Facebook creatives, YouTube Shorts and display ad assets to keep messaging consistent.
Community & reputation
• Keep our Google Business Profile active—invite students for reviews, respond promptly and flag any issues.
• Manage DMs, comments and WhatsApp chats so every prospect feels heard and guided toward enrolment.
Offline touchpoints
• Liaise with me for ideas, collaborations and local seminars; ensure digital promotion supports these events and vice-versa.
Reporting & optimisation
• Maintain a simple weekly dashboard: leads generated, CPL, conversion rate, organic reach, ad spend and ROI. Insights feed straight into next week’s tweaks.
I’ll supply brand guidelines, past creatives and access to Meta Business Suite, Google Ads and our WhatsApp API. You bring the strategic thinking, copy, visuals and day-to-day optimisation to keep the momentum going.
Campaign planning & execution
• Map out and launch paid campaigns on Instagram first, then extend creative and audience sets to Facebook and Google Ads.
• Fine-tune targeting, budgets and A/B tests so spends translate into maximum reach and quality enquiries on WhatsApp and our CRM.
Content production
• Deliver fresh, on-brand Instagram Reels and feed Posts every day (Stories are optional for now).
• Repurpose winning visuals into Facebook creatives, YouTube Shorts and display ad assets to keep messaging consistent.
Community & reputation
• Keep our Google Business Profile active—invite students for reviews, respond promptly and flag any issues.
• Manage DMs, comments and WhatsApp chats so every prospect feels heard and guided toward enrolment.
Offline touchpoints
• Liaise with me for ideas, collaborations and local seminars; ensure digital promotion supports these events and vice-versa.
Reporting & optimisation
• Maintain a simple weekly dashboard: leads generated, CPL, conversion rate, organic reach, ad spend and ROI. Insights feed straight into next week’s tweaks.
I’ll supply brand guidelines, past creatives and access to Meta Business Suite, Google Ads and our WhatsApp API. You bring the strategic thinking, copy, visuals and day-to-day optimisation to keep the momentum going.