Marketing B2B Lead-Gen Ads & Conversion
Budget: €12 – €18 EUR
My company sells business-focused services and I’m ready to step up our lead pipeline. I need a marketing specialist who can take full ownership of three connected pieces of the funnel:
• Website conversion optimisation – audit the current pages, tighten the messaging for a B2B audience, set up clear CTAs, and implement tracking (Google Analytics 4, Tag Manager, Meta Pixel) so every form submission is captured.
• Google Ads management – build and manage search, display, and remarketing campaigns aimed at decision-makers, keep CPC under control, and constantly refine keywords and negative lists through data-driven testing.
• Facebook Ads management – create targeted campaigns that resonate with business buyers, run A/B creatives, and use look-alike as well as retargeting audiences to move visitors back to the site.
Success for me is simple: a steady flow of qualified B2B enquiries that can be attributed to these channels at an agreed cost per lead. If you regularly deliver that, we’ll keep the partnership long-term.
• Website conversion optimisation – audit the current pages, tighten the messaging for a B2B audience, set up clear CTAs, and implement tracking (Google Analytics 4, Tag Manager, Meta Pixel) so every form submission is captured.
• Google Ads management – build and manage search, display, and remarketing campaigns aimed at decision-makers, keep CPC under control, and constantly refine keywords and negative lists through data-driven testing.
• Facebook Ads management – create targeted campaigns that resonate with business buyers, run A/B creatives, and use look-alike as well as retargeting audiences to move visitors back to the site.
Success for me is simple: a steady flow of qualified B2B enquiries that can be attributed to these channels at an agreed cost per lead. If you regularly deliver that, we’ll keep the partnership long-term.